Distribution Channel Gionee Smartphones
Kashyap Pd. Marahatta
BUS 510 Marketing Management
Professor: Dr. Geraldine Goodstone
Westcliff University
11/10/2016
Abstract
This paper will be discussing about the distribution channels used by Gionee Smartphones in the Nepali market. This paper will also be trying to how the channels of distribution can be integrated so that the consumer can be more benefitted in terms of the service received and the company as a whole can enjoy more profit in the Nepali market
Distribution Channel of Gionee Smartphones
Distribution channels or marketing channels can best be understood as a pathway through which product (goods and services) are made available for the consumers to use with ease
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Nepal Tele Talk, distributor and marketer of Gionee smartphones in Nepal imports the phones from the manufacturer in China. As it becomes very difficult for the distributor itself to provide the phones directly to the consumers, the distributor chooses to do so with the support of various retailers and has a large number of retails for the very purpose. It is very much suggested that for the marketer to enjoy more profitability, he needs to concentrate on gaining higher sales (Michalk, 2014). To gain higher sales it is necessary for more outlets to be present so that more number of customers can have reach and access to the Gionee smartphones. With this in mind, Nepal Tele Talk, supplies the smartphones to 600 retail outlets and from the current 600 retail outlets, consumers can choose their preferred Gionee smartpone and purchase it for use. Since the reach is at more places, more consumers come in contact with the smartphones and there are more chances of them buying the smartphones, which increases the sales and ultimately profitability for the distributor as well as the manufacturer. This is the distribution channel of Gionee smartphones in …show more content…
Currently, only once service centre of Gionee is present that also only in Kathmandu. This creates much trouble and hassles for the consumers who are outside Kathmandu. If something wrong is seen their smartphone, they have to travel to Kathmandu in order to have the problem addressed which is very much time consuming and not so feasible sometimes. Due to this, the consumers can also shift to using other
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C. Place When it comes to distribution channels, an organization like the NFL uses many of them. For example, NFL teams sell things like tickets direct to end users through their website and marketing campaigns. For things like online buying, the NFL sells through a value added reseller. They have a contract with a company that makes all of the NFL teams’ apparel, then the NFL will resell that apparel to fans online, at games, etc. D.
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2. Mr. Babasab Patil their paper title “Study to assess the effectiveness of distribution channel of Coca cola co. at Belgaum city”: Distribution Channel plays a very important role especially with respect to the soft drink industry because if the product is not available on time the consumer will switch on to other brands and the company will loosen its market share and hence an effective distribution channel is the need of this industry.
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...urselfers. The distribution strategy identifies the major channels through which the product will delivered and pushed through to the consumers.
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...t in both direct and indirect ways. Direct sell will include, sell in online forums or use direct mail to reach our customers. When selling directly, we can take the time to showcase our product’s distinct attributes. Before turning sales over to a distributor, we will build a base of direct sales to prove the product will sell. Using an indirect approach, we will persuade stores to carry our products. While more time-consuming, approaching retailers in store or at trade shows gives us more control over how our product is displayed and how it’s presented to customers. For indirect sales incorporate a middleman in some way or another. A distributor’s functions include stocking, ease of ordering and quick delivery with no pioneering sales efforts. Intermediaries have expertise and contacts, but they may require minimum order quantities and an established sales record.
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