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Women stereotypes in media
Media portrayal of gender stereotypes
Research essay on disney princesses influence on children
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children’s television found that there is a clear imbalance between male and female characters, with twice as many male characters than females. These television programmes also often represent male characters as dominant and strong and female characters as passive thus enforcing gender stereotypes (Witt, 2000). Examples of gender stereotyping can be found in the Disney princess films which are particularly popular with children of all ages. England et al (2011) conducted a content analysis of Disney films and found that the female characters, namely the princesses, were responsible for the domestic work and the princes were portrayed as highly assertive, powerful and strong. The results found in this study suggest that the gendered content in the Disney films may influence children’s gender development and that the popularity and mass availability of the Disney brand ensures that they remain influential in children’s lives.
Historically traditional gender stereotypes perceived females as caregivers who stayed at home and had responsibility for looking after children whereas males were perceived as providers who were powerful and assertive. These traditional gender roles, although still prevalent in some instances, were challenged by feminists who argued that there should be equality in gender where women have the same rights and freedoms as men.
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This patriarchal dominance is described by theorists as the ‘male gaze’. The male gaze theory found its roots in cinematic analysis but Bedford et al (2015) suggest that the male gaze can be found in all types of media. They would contend that as the media is a male dominated workforce, women are objectified and sexualised by the content found within it. This objectification leads to a power imbalance between males and females and leads to women being portrayed as sex objects. Research from different
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
An example of the media degrading and objectifying women is Laura Mulvey’s ‘Male Gaze’ theory. In Laura Mulvey’s essay ‘visual pleasure and narrative cinema’; she discusses the term ‘Male gaze’. In film, the male gaze occurs when the audience is put into the perspective of a heterosexual man, for example, a scene may focus with specific conventions such as slow motion or deliberate camera movements on a sexual aspect of a woman’s body, forcibly putting you as the viewer in the eyes of a male. This theory suggests that the male gaze denies women human identity, manipulating them to the standard of manifest objects to be appreciated solely for their physical appearance. The theory implies women can more often than not only watch a film from
The topic of over-generalizing characteristics of a man or woman has become a controversial debate. While both sides have valid points, Monika Bartyzel, a freelance writer who created Girls in Film, a weekly feature on “femme-centric film news and concerns” at theweek.com, argues in her gender stereotype article “Girls on Film: The Real Problem with the Disney Princess Brand” Disney has gone against their own perception of a princess, leaving young girls to believe they are only worth value if they are pink, sparkling and dependent on a man.
Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future. According to Disney films, it is important for women to achieve the stereotypical characteristics of a woman, such as maintaining their beauty to capture a man, and being weak and less educated than male characters. The women in Disney movies are always beautiful, which helps them to find a man.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
Caregiving and homemaking are the primary roles given to women by society. And as Brigid Schulte stated in her article “Women aren’t the only ones trapped by gender roles”, “As long as women are expected to do the bulk of the caregiving and housework, and work cultures respect and reward people who don’t, women will remain at the disadvantage”. This quote simplicity sums up the effect traditional gender roles on the potentials of women. As long as these societal expectations are set in place, men will be the ones consistently given the rewards because their position in society is seemingly “superior” to women. According to an article from Forbes magazine entitled “The 5 Most Damaging Myths That Keep Women From Advancing and Thriving In Our World Today”, the second most damaging myth is the thought “that gender equality is just a workplace issue”(Caprino). Though this is a major issue surrounding traditional roles, the behavioral and physical expectations of men and women cannot be overlooked. “Social roles are the part people play as members of a social group. With each social role you adopt, your behavior changes to fit the expectations both you and others have of that role”(McLeod). Women are expected by society to be dependent, passive, emotional, and nurturing and look graceful and petite. Opponents to the aforementioned statements would suggest that
Disney has portrayed women in movies by the use of animation characters for over a century since the 1900s. There has been a very big change since the early 1900’s to modern day in Disney’s depiction of the personalities of the women, their attitudes and ideologies towards men, and the way they are portrayed in the movies. This progression has had a distinct development, from passive damsels in distress in need of the help of men, to being superheroes. Therefore, the evolution of women in Disney movies will be analyzed through the use of university level feminist essays, as well as a research paper written about gender roles in Disney animation. The evolution will also be analyzed through examination of the clips of the movies themselves.
Gender Roles. A hot button topic that has become a topic of conversation for years now. When we think of Gender roles what things come to mind? With Men we often think of qualities such as strength, toughness, bravery, and masculinity and being a Husband. With Women we often think of characteristics such as: care taker, Wife, nurturing, cooking/ cleaning, and often very supportive. But another big question that we should be asking ourselves is where and how these gender roles and stereotypes have come from? And for the answer to that question we should look to our media consumption. For years now TV shows and Movies have truly shaped what gender roles should be in our society. These ideas are planted in our minds even at a young age, whether
Leaper, C., Breed, L., & Perlman, C. (2002). Variations in gender stereotyped content of children's television cartoons across genres. Journal of Applied Social Psychology, 32 (8), 1653-4363.
Once upon a time, there was a 16 year old mermaid princess named Ariel who gave up her voice, an important part of her identity, in order to be with a man who she became infatuated with at just one glance. Ariel has a very traditional gender-stereotypical role in the film, as the helpless, clueless, naive, physically weak, submissive, and attractive female protagonist that Disney films, especially the classics, portray so often (England). There is a lot of controversy surrounding this film in regards to its patriarchal ideals. The Little Mermaid, like most media, is build for the ‘male gaze’, a term coined by Laura Mulvey that suggests that visual entertainment, such as movies, are structured to be viewed by a masculine consumer. I will argue that the male gaze perpetuates harmful gender-stereotypes in The Little Mermaid.
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
Princess films are centered around a female character who meets the love of her life and, like in other fairy tales, ends with their wedding (Ross 4). Initially, the Disney princesses’ have portrayed a typical female role in the film, showing the expected gender roles in American society (England Descartes Collier-Meek 563). These gender-based stereotypes are influenced by the time period they were made in, but also originating from old fairytales made centuries ago. “Society’s increasing reliance on the use of television and videos to occupy children warrants continued investigation of how exposure to media may affect children. Given that media portrayals like those in the animated movies of Walt Disney often reinforce societal stereotypes related to gender, ethnicity, and culture, parents may consider a more thoughtful approach to the use of television and videos” (Disney Movies 1).
Disney is one of the largest corporations in the world, known for entertaining and having a dominant role in children’s media for over 60 years and counting (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). The purpose of this study is to analyze Disney animated films according to gender roles and gender role portrayals. Research shows that Disney animated films have highly portrayed traditionally feminine and masculine characteristics (England, Descartes and Meek, 2011). The focus of this paper is to discuss the stereotypical representation of gender role portrayal between the men and women in Disney animated films. Scholars have suggested that in Disney animated films women are portrayed as being domestic, nurturing, wanting to marry, helpless and in need of protection (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). However, men are portrayed as having a non- domestic job, use physical anger as a mean to express emotion, are naturally physically strong and are very heroic (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). My first hypothesis is whether in Disney animated films, men are playing traditional roles and women are playing traditional roles. My third second is whether stereotypical gender role portrayal in Disney animated films will become less traditionally characterized as society progressed to let go of traditional gender roles.
Disney and old fairytales threaten gender politics and ideal women roles by giving certain stereotypes for domestic and personality traits. Fairytales that have turned into Disney productions have sculpted domestic roles for women that consist of cooking, cleaning and caring for the children. Disney has also created these princesses with personalities that are shy, passive, and vulnerable. The cause of these stereotypes are making individuals obliterate their own identities and becoming clones from the mold that was prepared for
In society today, there is pressure from all sides to conform to a certain ideal of beauty. People are overwhelmed with the different types of images and media forms that are telling people how to act and what to look like. Media is one of the most powerful tools at our disposal. It has the power to educate, affect social change, and much more, but if taken incorrectly people will take drastic lengths to change something about themselves. There have been many attempts to empower women through different types of media, but many have failed miserably. Over the last couple of years, Disney has struggled greatly with the representation of women throughout Princess movies because young girls are hounded with images of princesses,