Gender Stereotypes And Gender In Television Advertising

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It can be said, and backed up with facts that in our society, there are certain social roles that tend to be associated with each gender for as long as anyone can remember. Whether or not, those stereotypical roles are still in supported in our society today, they were and are still in place. At one point or another, many have heard the saying “women belong in the kitchen”; nowadays, many are seen breaking those unwritten rules for example, through Hillary Clinton running for president. While this research does not analyze these stereotypes in the everyday setting of today’s society, it does however represent the results of analysis on western society’s television commercials addressing the research questions of: What social roles do male and female …show more content…

And what is the link between social roles and stereotypes.
Furthermore, it specifically addresses whether or not, television commercials portrays stereotypical roles such as males being the being the breadwinners and the females being the home-makers when it comes to the gender of their lead characters. Stereotypes and Gender in television commercials were the variables use as focus on the first hypothesis of this study and
Social roles linked with Gender served as the focus of the second

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