Gender Specific Marketing Of Children's Toys Analysis

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so many things and also limiting both what they like and what they aspire to be. The way that toys are marketed push boys and girls in completely different directions that society sees fit for that gender. By saying “the gender divide shaped the vision of the future to boys it promised an exciting public world of mechanical progress and to girls a personal life of warm relationships and fashion” Cross introduces the idea that boys’ toys push them towards more technical based things while girls are pushed toward being interested in more domestic things (Cross 51-52). Cross further this by bringing forward the idea that toys for boys are pushed towards a more career based future when he said that, “toys designed for boys [idealize] technology, …show more content…

As Eric Clark said, “play is the work of childhood and toys are the tools of that work” and by limiting what toys children are exposed to we are limited the amount of “tools” they have access to (Clark ix). By limiting these “tools”, we are limiting children’s development and learning because, “They are a vital part of our lives, our culture, and our children’s development,” and, “they are crucial for physical, emotional, intellectual, and social interaction” (Clark ix). Also by gendering toys we are limiting the who children play with. Girls are more likely to play with other girls so they can play with the toys designed for girls. A good example of this is brought up by Carrie Goldman in Grinberg’s article. Goldman refers to a mother buying a pink soccer ball for her daughter and a blue soccer ball for her son. Each has their own ball that matches their gender and no reason to interact with the other, which therefore eliminates “an opportunity to develop [their] social skills” (Grinberg). This idea that girls and boys don’t have to socialize together can continue into adulthood and explains why men and women often have trouble working together. Gender based toys limit children’s development because different toys teach children different things. For example, “‘play with masculine toys is associated with large motor development and spatial skills and play with feminine toys is associated with fine motor development, language development, and social skills,’ say Megan Fulcher, associate professor of psychology at Washington and Lee University” (qtd in Robb). Perhaps this is why women are known for having significantly better handwriting than men. It is important for children to have access to these different types of toys in order to experience the different thing they have to offer so that they are able to develop ever part of the skills they will

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