Gender Discrimination In Online Shopping Essay

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Yoo-Kyoung Seock and Lauren R. Bailey (2008) suggest that there is gender discrimination of college students in online shopping. Female colleges generally enjoy shopping online, because they attach great importance to brands and fun while online shopping. Male colleges are diffirent. They want wide range of products at low price so that they buy the product. Online shopping for male students usually time-saving, and is seen as being able to get the most affordable product. Amanda Coley, Brigitte Burgess, (2003) argued that here men stronger than women in online shopping,

because of it's about making the right decisions. Online purchases usually are approaching
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Journal of Business Research; (July 2004) suggested that women communicate with their friends more often than men do and are also more likely to discuss personal experiences (Brannon, 1999;Tannen, 1990). Tell the product’s feedbacks from friends strongly influenced women to buy online shop but it is not a significant effect on men. One containing of this finding is that online retailers encourage positive word of mouth.This is a particularly positive effect among female consumers. Thus, retailers in the online shop primarily target to women’s benefit so that they use offering programs where rewards are given to those customers who recommend the site to others. Other options such as a ‘‘tell a friend about this site’’ link to facilitate the process of retailers jobs.So that female consumers more sharing their experiences with other friends.Beacuse they use ‘’tell a friend about site’’ and word of mouth options during the online shop. Huang, Jen-Hung and Yang, Yi-Chun (April 2010) argued that some differences between the online shopping motivations of males and females consumers. The results suggest that factors such as convenience, cost saving and lack of sociality are the main reasons affecting male teenagers for internet shopping.The primary factors affecting female teenagers for based online shopping are fashion, adventure and sociality. The results show that gender differences in convenience, lack of sociality, cost saving, adventure, sociality, fashion, value and availability of information very important marks of online shopping. Shelly Rodgers and Mary
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