Let 's face it, social media is changing our lives. Especially when dating in a Facebook-addicted society. No longer will it take time for a man to build up courage to ask a woman to dinner, because simply there is instant messaging to do the job.No longer will it be a mystery to that man to know about the woman before the date because her profile provides every detail about her life. Facebook is making dating a little bit easier, but is achieving something by putting less effort always considered a great thing? Social media is affecting couples who are dating in a negative way because the online platform allows a person easy access to create a fake a profile account to obtain a date, easily increases jealousy between couples, and makes cheating on a partner easier to do.
For this research paper I have decided to take a look into the idea of the fear of security risks in online shopping for consumers and businesses. As a consumer myself, and a young woman, I often find myself wanting to purchase things online, as many people do. Purchasing online is quicker, cheaper, and more convenient, as you can do it from anywhere. I have recently built up enough courage to purchase something online with my credit card for the first time and it got me to thinking about how many other people must be a little hesitant to do this as there is a possibility of something going wrong while doing so. As it turns out, my fears were unnecessary this time as I got my shipment with no problems.
Third, there were only one interesting finding that although 25-35 female consumers indicated that shopping fashion brands online were reliable, and held negative attitudes towards it, they were still pleased to have a try due to the convenience. This research should find out more attractive results like the two mentioned above. In the further research, it should combine quantitative approach and qualitative approach perfectly to explore the new area of the fashion brands, not only focus on the challenges of building fashion brands, but also other creative ideas of fashion brands. Since fashion brands become a popular issue for most people, not only for female consumers either. The further research could research on both female and male customers’ perception of fashion brands.
Two successful companies, Walmart and Scholarship America, developed a similar website structure to gain online support for two independent objectives. Walmart, a for profit company, boasts low prices, quality goods, convenient hours, and global shopping for millions of customers searching to fulfill several of their unlimited wants and needs. Walmart’s website creates excitement in its consumers by featuring images of Walmart’s affordable high quality products. Scholarship America, a non-profit company, differentiates itself from Walmart by targeting college bound students who are in desperate need of financial aid to support their college tuition. Scholarship America executives created their website to represent their company with success and benevolence.
The distribution channel of Amazon affords them the opportunity to satisfy their customers, and a satisfied customer is one who will return and continue making purchases from the site. They offer free shipping to the doorstep of their customers and it is always on time, also building a strong relationship for repeat business. Economies of scope involves generating savings that come from producing several goods or services altogether at a cost less than what it would be had Amazon produced each individually. Particularly evidenced in the use of their online platform offering the largest range of products possible, not placing any restrictions on their catalogue. Weaknesses: The selling margins of Amazon are extremely low, and this might become detrimental to the business in the coming future, although these margins are intended for establishing a cost leadership position to ma... ... middle of paper ... ...eats: The major threat to any online business is the privacy and security of their customers’ information; this should be emphasized because if customers lose their information to hackers they will lose trust in Amazon.
Some audiences are not spending less money on beauty product because there are many customers still go to salon and nail shop to spend their money for their beauty. Dressing nicely doesn’t mean only self-respect appearance and it is causing some people to show themselves as they care about their look. In my conclusion, Kelly’s article is relating to college students life style and encouraged the women not to just only care on their looks with the example of logos, pathos and ethos. She also has the research to prove her evidence and indicated her idea on the change of beauty standard as focusing on education instead of her looks. Therefore, it makes readers to focus on study rather on beauty as they read through her article.
However, Hogan, Li and Dutton use “cohort” effect to show that online dating is not only mainly for the teens who are willing to adopt to technology, but also to the early thirties (10-11). Also, the elder population is more willing to date online (11). In addition, different countries have varied online dating rate because of the rates of Internet co... ... middle of paper ... ... people around, such as cafe or a restaurant near a busy street. Be safe, careful and alert! Page 9 Conclusion From a report of Dating Safety and Victimization in Traditional and Online Relationship, Koeppel, Smith and Bouffard concluded that with the use of Internet helps increasing online dating and they use it to broaden their social circles and find their partner.
In another study, there was evidence that lonely individuals were more likely to use email and the Internet in order to stay connected with others—in theory, giving them a healthier social life—however, evidence showed that heavy use had a negative social impact (Morahan-Martin, 2003). Finally, another study found that individuals comfortable or regularly involved in social gatherings reported more positive effects from Internet use than shy individuals less involved in their community (Kraut, 2002). 3. Purpose of the Study: The researchers did this study in order to learn about how the Internet plays a role in the world of college dating for both students with and without social anxiety. The first hypothesis was that those more with social anxiety are less likely to do dating activities.
(Davis, 1989). Park (2007) argued that perceived ease of use represents well the person’s incentive on the utilitarian aspects. Based on the above analysis, perceived ease of use has an effect on utilitarian motivation. Venkatesh and Morris (2000) suggested that females have higher computer anxiety compared to men and proposed that the influence of perceived ease of use on the intention to use e-shopping is stronger for females than for males. On the other hand, perceived ease of use is more salient in determining perceived usefulness for females than males (Ong and Lai’s, 2006).
Clothing & Footwear: With the heavy shift in the reliance of consumers towards e-retailers there is a seeming margin of people looking out for catchy deals and discounts online but majority end up buying from the store because of the unavailability of a texture feel and colour credibility online. Out of all the people interviewed 52% people said to research the clothing and footwear products online while 40% of the total buy online. This behaviour clearly states that the buyer even after full catalogue availability online still wants to research online for any new fashion trends. Of the 52% researching online 31% use PC, 12% use mobile and 9% use tablet as the medium of their research. A similar scenario is followed by the ones those buy online as 24% use PC, 9% use mobile and 7% use tablet as the medium for buying.