One hot topic in toys (apart from where and how they are manufactured) is how gender plays a role in them. One Ohio mother, Abi Bechtel, discovered this when she was shopping at Target. There she saw that toy building sets were split up into two categories, “building sets” and “girl building sets”. Upset by this she tweeted an image and contacted the local news station. This action sparks mostly positive response. Most people agreed that this showed gender discrimination. However, some people disagreed with her tweets, saying that “might get more girls building”. Target also responded to her tweets saying that “We know families are tight on time and looking for inspiration, Therefore, we continually explore how to organize our stores and website in ways that will be convenient, appealing and helpful to our guests”. However they will take this under review. Despite this, Bechtel is happy that she started a conversation that had to be discussed. …show more content…
Last semester I did a research paper on gender in toys. Apart from gender oriented colors, boys and men are seen as the default while girls and women are seen as the special category. You could also see it in how toys are advertised. Boy toys are more associated with aggressive and problem-solving, I.E G.I Joe, Transformers, and historically He-Man. While girls are more focused on domestic work and beauty, I.E Barbie, Bratz, Monster High. There is also a social stigma of gender swap toys (boys playing with girl toys and girls playing with boy toys). For example, the fandom of Bronies, older fans of the show My Little Pony: Friendship is Magic. No one would notice this subgroup if it wasn’t for the fact the majority of them are older males. This has led to a backlashed in the internet causing people saying that they are sexual deviants. However, in a study most of them are in it not for sexual gratification, but rather because it is a good
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is on the girls’ side and which section is on the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys, however, are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
In David Barry's article, Guys vs. Men, he discussed the differences between "guys" and "men". This article made several valid points, including that guys will try and out perform each other where sports are concerned and that the space shuttle is the ultimate guy toy. My question is why do only guys play with all the neat toys?
Pike, J. J., & Jennings, N. A. (2005). The Effects of Commercials on Children’s Perceptions of Gender Appropriate Toy Use. Sex Roles, 52(1/2), 83-91. doi:10.1007/s11199-005-1195-6
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
Even though our country supports equality in gender, differences still exist. This issue of gender and sexuality of our society has had one of the biggest impacts in my life since I was raised with five brothers. Since birth, I was immediately perceived by my parents as my gender role of girl and daughter. My brothers were given action figures, cars, and guns to play with. I was given the traditional girl toys Barbies, baby dolls and kitchen sets. Of course, I enjoyed my traditional girl toys but it might have been nice to have a choice and be able to have the same toys as my brothers to play with. I eventually concluded that I should be satisfied with whatever toys were given to me by my parents.
Francis’s study analyzes three to five-year-old preschool students as well as their parents about their views about toys and viewing materials based on gender. The study showed that parental beliefs shaped their child 's opinions of gender roles based on the toys they played with. The parent 's idea of what is female and what is male is transferred onto the toys their child plays with which in terms developed their child 's stereotype of what is male and female based on their toy selection and color. In the article “How do today 's children play and with which toys?”, by Klemenovic reference that a child 's view on gender stereotypes is developed by their parents who train them on how to use the toys. Klemenovic (2014) states "Adults start training in the first months of a child 's life because knowledge of objects is the outcome of other people 's behavior towards us" (Klemenovic, 2014, p. 184). Young children’s development of gender stereotypes is largely influenced by his or her parent’s actions and view on what they consider male or female. A parent’s color preference and toy selection can influence a child’s gender bias or association to a specific
Mathur and Parameswaran (2015) posed many of the questions that early-childhood educators have regarding the role of play in child development. The questions primarily focused on how play amongst children is affected by development, biology, nurture, gender and culture. The authors cite other research, which concludes that though play is universal and cross-cultural, theoretical and empirical evidence support the notion that there are gender differences in the play of children. Citing the social learning theory, Mathur and Parameswaran (2015) argue that children learn gender roles at a very young age due to the positive reinforcement they receive from their parents. The positive reinforcement is indicative of the parents rewarding their children’s
In the article The gender Marketing of toys: An Analysis of Color and Type of Toy on the Disney Store Website, Auster and Mansbach conducted research to examine the gender marketing of toys on the internet. They looked at what characteristics of “boys and girls” toys share, such as color of toy, type of toy, and witch toys were labeled for girls and boys. The pre - research of this study suggested that children are making gender distinctions of themselves and their group based on the types of toys that are bought for them. Bright and darker colors are meant as a distinction for “boy” toys, while pastel colors are meant for “girl” toys. The previous research also suggested that toys for boys and girls express traditional gender roles and that gender neutral toys are more likely to
I will not impose “gender specific” toys on them or tell them that it is not acceptable for a boy to play with a baby doll or tell my future daughter that it is not allowed for her to pretend sword fight. My children will be able to decide what they like and what they do not like and I will not allow anyone to decide that for them. This assignment has definitely opened my eyes to the market that is out there stereotyping children without much notice. Taking time to actually look into what is being done with toys and society with children has broadened my understanding and awareness of the impending problem that children are being faced with. I hope that one day we will see an end to gender stereotyping so that my future children will not be forced to feel out of place if they do not identify with a specific feeling or emotion that a boy should have or a girl should have. It sickens me and breaks my heart that things so minuscule such as toys can have such a negative effect on lives, especially on such a young children. This ideology of gender segregation should not be supported or further produced because it is harmful to the children that are directly or indirectly being affected by
Within our families and friends whom we do identify with develops many different forms of culture, based on the environment we grew up with. The film “Toys” by Barry Levinson, is based on a toy factory that Leslie's father created, but when his father turns ill and turns the rights of the company go to his uncle, a war-mongering general who tries to take over the company by planning to build military weapons disguised as toys. The film shows how different ways culture are used even within an family that don’t always get along.
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.
From my own personal experience, I don’t remember ever being pressured into acting a certain way as a young girl, but rather I remember being allowed to play with trucks and other “boy’s toys” with my brother, while I can’t remember an instance when our parents encouraged him to play with my Barbies. They always bought him Spiderman and Hulk shirts, while I got to wear whatever colour I wanted to. This is reflected in the article, as for the most part the gender conformity of girls is left unregulated throughout much of their childhood, boys seem to be placed in a rather rigid construction of masculinity even before they know what masculinity is. The fact that there is such a stigma surrounding boys adopting what are considered female behaviours arouses more concerning notions of the devaluation of femininity. While girls are allowed to play with any kind of toys and express their emotions, like I was,
When I started on this paper I figured all the information I would find out is knowledge I would already know of on this subject, but then I actually found out more new information than I already knew. One day in late November Hayden and I were joking around with Evan and he said a very interesting thing that I will never have guessed he would ever say again. He said, “I just got out of the hospital” we asked why and he said, “Because of my depression.” I never knew even had struggled with depression until he told us he did. So I had to find out if the over use of video games led to his depression. The first question I asked him was when did you first start playing video games, and he answered, “I started playing video games when I was in kindergarten it was on my Nintendo 64 playing Frogger. I asked him besides sleeping and at school at what percentage do you play video games he replied, “65%.” I also went on to ask him if he knew that playing to many video games leads to aggression and depression and if he thought this is why he has been diagnosed with depression. He answered yes to both of these questions. Because of this story it made me think, does certain toys create problems in a child’s future development?
The gender stereotypes we are experiencing today are outdated and need change. Right now, gender marketing is higher than it has ever been. A comparison can be shown as Robb states “In the 1970s…few children’s’ toys were targeted specifically at boys or girls at all; nearly 70% of toys had no gender-specific labels at all” (Robb). Since the 70’s gender marketing has climbed its way up to its peak. There is a sort of disconnect between marketing and new gender advancements that have been occurring recently. The gender standards that are currently being used are outdated and do not hold true as more women are excelling in the sciences, while more men choose to become stay at home fathers. The “Let Toys be Toys” campaign website claims that “themes of glamour and beauty in toys and playthings directed at even the youngest girls tips over into a worrying emphasis on outward appearance. Stereotyped attitudes about boys are equally harmful as the constant assumption reinforced in toy advertising and packaging that boys are inevitably rough, dirty, rowdy…which feeds low expectations of boys that undermine their performance at school”(“Let Toys be Toys”). These outcomes are not acceptable, and gender-neutral toys may aid in combat against these old age ideals, and could possibly help make the