Gatorade Target Audience

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Being the inventor of sports drink, Gatorade’s assumption about its customer is very clear. Its aim is to provide rehydration and replenishment to athletes and people with an active lifestyle. Every athlete and sportsperson lose important nutrients while performing physical activities and requires water, electrolytes, carbohydrates and vitamins to keep themselves rehydrated. Gatorade positions itself very well here. Gatorade’s objective is to provide athletes and youngsters with required nutrients and performance boost while doing physical activities. Being a sports drink, Gatorade’s original target audience was athletes and it focused on traditional sports and learned more male than female. However, after losing its market share to the competitors,

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