Galaxyade Executive Summary

Galaxyade is a drink company that is 6 months into business. The business is a Sole Proprietorship, and my product is a drink that comes in seven different flavors and contains edible glitter for a galaxy like look. The target market for the product will be teenagers, young adults and anyone who likes lemonade.
I will be selling seven different flavors of Galaxyade. The flavors are original, watermelon, blackberry, raspberry, mango, strawberry and lime. Some of the features and benefits the product will sell is a unique experience for the buyer and special codes for social media. I would like to have a known position in the market it doesn't need to be as big as Coke-a-cola or Pepsi, but it is known so when someone goes to the store they

The product line is currently at seven and new products are planned to be introduced. The products to be introduced may be new flavors of lemonade or other beverages. The image the company is trying to develop is uniqueness. The pricing strategy for Galaxyade is everyday low price. I will compare to competitors by having a unique product at a good price. People will pay the price for the product at its price since it will be close to the price of other drinks with a unique factor added. When payed for online the drinks can be bought with credit cards and in stores whatever the store takes. I can value to the product to help make it stand out in from the competition by making the product have nice packaging along with the unique product. The target market for Galaxyade is young adults and teenagers. To help reach this target market social media will be important in promoting it by motivating them to purchase it by using the different design and weird idea to dell it. The cost for this verys during different releases and times of the year, but the cost will pay for the employees to create the social media posts and interact with

Some of the terms are that if the leaser chooses to sell it that the company has the first opportunity to purchase it and to make changes to the structure we must consult the leaser. Renovations and modifications are always being made so prices can not be exact but the company sets aside a few thousand every month. The property is almost outside of city limits, and it is medium size location with a showroom and other rooms for customers to communicate with employees. It is a good location for the business because it is out of the way and the products can be created but if needed customers can visit. We work with the portland bottling company to create our beverages.The biggest competition will be other normal lemonade and beverage companies such as minute maid since they are cheaper and more normal