Frog's Leap Winery Case Summary

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John Williams, founder and CEO of Frog’s Leap Winery. Was founded in 1981, there mission is to grow a sustainable winery. The winery operates in Rutherford, California. Frog’s Leap Winery business strategy was to not only grow a sustainable winery, but to launch websites, using word-of-mouth marketing, develop wine clubs, and shifting distributions channels. The CEO/winemaker started making investment and then the company experience rising energy prices, water became scarce, and climate changes. As all this was going on around Williams, he wondered how he could become more sustainable. In 2008 and 2009 the wine industry witness a rebound growth where there mid-priced and high-priced wines led growth. In 2010 the U.S. wine consumption reach

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