What Are The History, Laws, Profitability, and Responsibilities To The Consumer
Of Advertising Hard Liquor on TV In The United States?
INTRODUCTION
Purpose
The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative endeavors to control such advertising. Furthermore, the report also focuses on the potential profitability the distilled spirit's industry will gain from advertising across this media and the industries social responsibilities to the consumer.
Sources and Methods
Research for this report is gathered mainly from information found on the World
Wide Web. Some information was gained through newspaper articles obtained by using the InfoTrac system in the Ruth Scarborough Library on the Shepherd
College Campus. Refer to the bibliography for specific information references.
History
Research by the Distilled Spirits Council of the United States (DISCUS) found that 30 to 50 percent of Americans think that distilled spirits are being advertised on TV. Since Prohibition the hard liquor industry voluntarily agreed not to advertise their products, first on radio in 1936, and of TV in 1948.
However, the industry is being faced with declining sales. Their competitors such as the beer and wine industries have grown. The sales of beer and wine have increased dramatically, leaving the hard liquor industry behind. The main reason for this occurrence is due to the fact that these industries have tapped into the resource of advertising on TV.
Consequently, this has prompted the hard liquor industry to reevaluate its current marketing situation. The first company to take the leap to TV is
Seagram. The Seagram company began advertising 30-second Crown Royal whiskey commercials in Corpus Christi, Texas.
Definitions
The words "distilled spirit" is used throughout this report. Distilled spirits and hard liquor in this report have the same meaning. Distill means to let fall, exude, or precipitate in drops or in a wet mist according to Webster's
Dictionary. Hard liquor is the end result of this process using the appropriate ingredients. Distilled spirit is any alcoholic beverage not defined as beer or wine.
Laws
Constitutional
The right to advertise is constitutionally protected commercial free speec...
... middle of paper ...
...House Of Representatives. "Sensible Advertising and Family Education Act."
Online. Http://rs9.loc.gov/cgi-bin/query/1?c104:./temp/~c104H0mc!e817:.
I. INTRODUCTION ...................................... 1
A. Purpose ..................................... 1
Sources and Methods .................................1
History .............................................1
Definitions .........................................2
LAWS ................................................2
Constitutional ......................................2
Federal Regulations .................................2
104th Congress Bills ................................3
PROFITABILITY .......................................3
A. Target Market ................................4
Corporate Profits ...................................5
C. Media Profits ................................5
SOCIAL RESPONSABILITY ...............................5
DISCUS Code of Good Practice ........................5
Public Education ....................................6
Parental Guidance ...................................6
CONCLUSION ..........................................6
VI. BIBLIOGRAPHY ....................................ii
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Many new industries were developed to support mass production of goods, such as, roads, tires, and all the items it took to build a vehicle for the automobiles.(David Shannon, 217) The chemical industry grew in the United States after First World War because America couldn't get the chemical anymore they had gotten from Germany. (Shannon, 219) Americans wanted the access to electric power which included: lights, radios, and washing machines. There was a mass movement of people from the country to the city looking for jobs. The rural life couldn't support a family like urban living could, people left the farming industry and moved to the manufacturing industries which damage the ability for agricultural to survive.(Shannon, 219) The effects of prosperity revolved around the automobile specifically younger people's ability to escape adult supervision.
This report will be divided into six parts beginning with an introduction and ending with a conclusion.
For nearly one hundred and fifty years marijuana has been illegal in the United States of America. Though marijuana naturally grew in all of our fifty states, it was outlawed due the superior strength and durability of hemp rope. This threatened to replace cotton rope, which would cost wealthy cotton owners a lot of money. To this day marijuana is still outlawed in the U.S., however rope has nothing to do with it. Once slavery and the “cotton boom” were over hemp made a little bit of a comeback in a smoking form. Then, in the early 1940’s the government began releasing anti-marijuana propaganda. In the 1960’s when marijuana became popular amongst pop-culture, a movie by the name of “Reefer Madness” was released depicting marijuana users as fiends and criminals who’s normal everyday lives fell apart, and spun out of control due to the addiction to the drug. Even in the present day organizations, as well as the government, continue to try and sway people from using the substance by portraying users as irresponsible idiots. Some examples of behaviors portrayed in the commercials are: accidental shootings, running over a little girl on a bike, molesting a passed out girl, supporting terror, and impregnating/becoming impregnated. I feel that these advertisements are ridiculously tasteless and misleading. Through personal experience, surveys, an interview, and a case study I intend to prove that marijuana users do not behave in the fashion that the anti-marijuana campaign ads would suggest, and furthermore, I expect to find that the ads so grossly misrepresent the common user, even those who do not use disagree with the negative portrayals. I also challenge you to think about the suggested situations and behaviors from the commercials, I feel that you’ll see every situation and behavior in the advertisements is much more feasible to a person under the influence of alcohol than under the influence of marijuana.
The idea of someone carrying a firearm on any educational campus can cause a debate in most groups. The arguments for either side are mostly opinionated with skewed facts. Today, everyone will be introduced to a new concept by compromise and proven methods. The idea of every legal person can carry on educational campuses can be accomplished with the implementation of proper training. The training standards for concealed carry license should be standard, with additional training for specialized locations. There is training for active shooter situations every school, the issue is the ability to execute the plan. With the proper style of training every campus in the United States could be safer and operate with less fear among the students, staff and faculty
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
be the increase in jobs. Creation of new jobs will take place in the manufacturing
The expansion into new markets and lines to help assure the full use of resources;
If my parents decided to get a tracker and watched me what I was doing, I would not care about it at all. My parents has brought me up in a good way. My personal demeanors are neutral, and I do not have a concrete position about tracking their kids.
...ries such as Spain, Belgium, UK, Japan, and China. Future growth can be obtained through positioning current brands in those emerging markets.
If there is anything teens and kids wanna do, its wear and pick out their own clothes. But may that always be the right choice? Although school uniforms may be less expensive than the name brand stuff you beg your parents to buy, are you really being yourself? When wearing uniforms you are restricted of your clothing choice, but this can also result in a good way.
Most of the industry growth continues to be in the transient market. Cutbacks in business and government spending have held back the growth of the group and business markets, however, they are expected to continue to increase. Many in the hotel industry have taken on the addition of fees to increase revenues for such services as safes, parking and business centers.
Have you ever heard of the gruesome Columbine High School massacre? This incident occurred on April 20th 1999 and involved two students embarking on a shooting rampage, killing twelve students, a teacher and wounding twenty three others. Unfortunately during this incident, the school's most easily accessible phone was on the other side of the school in the library. Perhaps some of these lives could have been saved if the students in this class had cell phones that they could've used to contact the authorities more quickly. The issue we are addressing today is the use of cellular devices in educational facilities. I believe that cell phone use is of extreme convenience, and has academically beneficial aspects, among it's so called "faults".
Bill Clinton once said, “People will learn to evaluate themselves by what they are on the inside to evaluate themselves by what they are on the inside, instead of what they’re wearing on the outside, then our public schools should be able to require students to wear school uniforms.” Public schools across America are searching to improve safety, school belonging and also help parents save money & students save time getting ready. One way to improve these issues would be to implement a uniform policy. The adoption of school uniforms policies will reach what public schools across America are searching for.
When I was a child attending elementary school all of my friends loved the way I dressed, but there was also other children that attended school with me that seemed inferior to me simply because of how I dressed. Usually the children that praised the way I dress always wore nice clothes themselves, while the others who didn’t dress ad nice would try to pick fights or make fun of children that did dress nice. Later on in my life as I approached high school the tables turned; the teenagers who dressed nice became the ones who picked on other students in school because of the low quality clothes certain students wore in school, this would result in student violence. My stance on student uniforms is that I believe every public school in the U.S should utilize school uniform policy because it reduces school violence, provides better security, increases performance, and also reduces stress on families.
Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic.