Purpose and Mission
Purpose statement: to expand our target market to other groups in order to promote healthy and active living to all groups and lifestyles
Company’s Mission: Fitbit aims to encourage its customers to have a healthy and active lifestyle by designing and offering products that can effortlessly be incorporated into daily life. (https://www.fitbit.com/ca/about)
Fitbit encourages consumers to achieve their health and fitness goals, by incorporating new automated features like multi-device support, while also allowing them to accurately log their food intake.
Fitbit provides new Fitbit Challenges, like Goal Day, to motivate consumers to meet their goals. https://investor.fitbit.com
Mission statement:
Website’s Purpose: We're a passionate team dedicated to health & fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals
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We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they might be. (https://www.fitbit.com/ca/about)
Situational Analysis
Competitive environment, with possibility for new competitors arising.
The social environment is promoting health as a hot topic.
Lawsuits are consistently being filed against Fitbit and similar products in this political environment.
Economically, this industry is very successful and is expected to continue to grow.
Because of sectors such as Nike’s fitness tracker investment, and the Apple Watch all lead to signs that the competitive market is expected to grow in upcoming years (http://copernicusmarketing.com/copernican-news/building-your-brand/fitbits-marketing-strategy-why-now-what-will-work/)
Developing healthy associations with suppliers, distributors, accomplices and customers
Marketing Strategy and
Once driven by employee need, Zoho People will be utilized to manage the hiring process, employee benefits, vacation or leave tracking, and other human resource management actions. Marketing Strategy The current goal of the Mr. Fit Life marketing strategy is to generate awareness of our premium men’s fitness apparel brand. Additionally, the marketing strategy should create a brand image of salesperson expertise and ease of shopping as a study by Bae & Miller (2009) show male shoppers prefer these factors in their purchase process. Pricing.
My mission statement is to help human beings of all ages and sizes to become healthy and fit. I believe that a healthy body results in a less stressful life, which in turn can not only improve a person’s physical, but the mental, emotional, and spiritual approach to life.
Mission Statement: We provide expert care and innovative solutions in pharmacy and health care that are effective and easy for our customers.
Companies like Under Armour and Nike are investing a lot of money in big data wearables. This line of products allows consumers to track their physical performance throughout their day or throughout their workouts. Under Armour provides their consumers with bigger company’s like
In the same context, it is difficult to determine whether these companies are focused on the manufacturing and sale of smartwatches or fitness bands, others combine the two products. The growth and success of Fitbit are further derailed by the decision by many users to stop using the devices after six months. The smart devices are considered useful, but once the users are happy with the progress and change they have made in their lives, they find no reason to continue using the
The vision and mission of this program is to promote health and wellbeing to all Americans while reducing the health care cost and increasing the life expectancy of all individuals. The mission reaches far beyond just encouraging exercising for thirty minutes...
Fitbit’s has; agreements and close relationships with many large retailers and distributors, and a large global distribution base that is unmatched in the market (ibid). Dynamic capabilities Fitbit’s user community, which emerged through its platform, has enabled it to organise for “ambidexterity”. The platform’s success has enabled Fitbit to “achieve new and innovative forms of competitive advantage… [and] address rapidly changing environments [specifically, technological changes impacting digital devices]” (Teece et al, 1997,
Since 1998, Lululemon has transformed the way people dress to workout. Through innovative products and technical athletic fabrics, a brand was created to provide clothing for workouts such as yoga, running and cycling. Lululemon opened its first store in Vancouver in 2000 with the plan to have the store be a community hub for people to learn and discuss their physical fitness and overall health goals. As Lululemon was more than a store to provide products for consumers, their goal was to influence every person who walked into the store. A basic criterion for investment is Lululemon’s mission to create components for people to live longer, healthier, fun lives. All Lululemon locations maintain strong relationships with local communities and host in-store events such as complimentary yoga classes and goal-setting workshops.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
“Their vision statement is “Empower athletes everywhere”. Their mission statement is to “Make all athletes better through passion, design, and the relentless pursuit of innovation. They also have Four Pillars of Greatness. 1. Make great product 2.
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
Grönroos, C. (2004). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial marketing, Vol 19, Issue: 2, 99-113.
All humans want to live long and happy lives, and one of the main things we must maintain to achieve these goals is our health. To stay healthy, we have to get plenty of sleep, exercise, and the correct nutrition. To help us reach these goals fitness smartwatches, such as the Fitbit and Apple Watch, have been invited to assist us in tracking our activity. While the Fitbit and Apple Watch are both smartwatches, they do have some differences.
Both from the customer and the company point of view, each customer interaction is part of an iterative learning process (Ballantyne, 2004). Further, Yau et al. (2000) advocated that the relationships between business firms and its customers have been constantly encouraged as successful business practices worldwide. The strategy of relationship marketing is of high relevance particularly in the service industries because of the intangible nature of service and their high level of customer interaction (Al-Hersh, Aburoub, & Saaty, 2014). Relationship marketing is defined as the process of engaging in proactively creating, developing and maintaining committed, interactive and profitable exchanges with targeted customers (Haker, 1999). Furthermore, Gronroos (1990) asserted that relationship marketing is to establish, maintain, enhance and commercialise customer relationship so that the objectives of the parties involved are met which can be done by a mutual exchange and fulfillment of promises. Moreover, the implementation of the relationship marketing concept at the operational level refers to relationship marketing orientation (Hau & Ngo, 2012). Relationship marketing orientation indicates the firms’ philosophy of doing business concerning relationship building by propagating developing trust, empathy, bonding, and reciprocity between a firm and its customers (Sin et al., 2005a, b; Tse et al., 2004). Trust is an important element for a successful relationship between the firm and its customers (Berry, 1995). First, trust is an essential component for a successful relationship between the firm and its customers (Berry, 1995). Trust It refers to a willingness to rely on an exchange partner in whom one has confidence (Morgan & Hunt, 1994). Empathy, as a dimension of business relationship, enables the two parties to see the situation from
Strategic Goals and Objectives Life Time Fitness has very little public information regarding its strategic goals and objectives. Earlier this year, the organization announced that the board of directors makes a continuous effort to review strategic alternatives. As such, the company is currently in the process of exploring a conversion of real estate assets into a Real Estate Investment Trust (REIT). The board of directors at Life Time Fitness believes this could provide substantial benefits to the organization and its shareholders (Life Time Fitness, 2015). Recommendations for Strategic Goals and Objectives Based on my research on the health club industry and Life Time Fitness, my recommendations for the organization focus on six key