Example Of Ethos In Advertising

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In both of my commercials they use pathos to play with your emotions. For example, the Chevy commercial show you that chevy will stay with you for a long time and will stay in your family for a long time. The Volkswagon as tries to scare you into not texting and driving by showing you that in a few seconds you could end your life or get seriously injured. For both of my products the ads shows you the product towards the end of the commercial. For example, the chevy commercial shows you a chevy a few seconds before the ad end then it showed the chevy logo right before the commercial ended. The volkswagen ad showed the verifiers the logo right before the commercial ended which was the only time in the commercial that it shows you something

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