Ethos In Growing Up

The Emotional Journey of Growing Up The commercial for Travelers Insurance,”Growing up”, tells the story of a family moving into a new house as they make it a home. It contains an overwhelming amount of pathos by showing a father and daughter’s relationship while the daughter grows up. This commercial touches the heart and also makes you feel protected by the insurance company. In the commercial “Growing Up”, there is an intense amount of pathos. The timeline of the daughters life is presented and it also shows her hurting, scared, sad, etc. As she cries her dad is always there to wipe her tears.The part of the commercial that tugs on your heart strings most is when the father cries at his daughter’s wedding and she reciprocates the action he has been doing for years; wiping her tears. This commercial touches the heart especially for parents because they understand how hard it is to see their child grow up and they have also watched their children cry many times.

It is a song that talks about growing into a home as a family. The soft piano perfectly complements the video and does not overwhelm the viewers. The lyrics say, “Together we have grown, made a family, made us all a home” which fits perfectly in the theme of the commercial because as the family grows up the house also grows into a home. In the beginning of the commercial a small tree is planted in the front yard of the house and by the end of the commercial the tree is magnificent and huge. In addition, at the end of the commercial the daughter is enjoying her wedding at the house with many friends and family who are there to share the love with