Disney World Commercial

Disney is the happiest place on Earth. It’s necessary for the brains behind the Walt Disney Company to make sure that everyone, especially those who have never experienced the park, can see and understand what this famous statement is really all about. Advertising is one of the easiest, most effective ways to prove their point to viewers all over the world. After watching commercials for the parks, the audience just can’t help but long to be anxiously waiting in line to hop on Splash Mountain or Peter Pan’s Flight. The joyous, laughing faces seen on screen are contagious and really pull viewers in. Throughout the 2011 Walt Disney World commercial, the author uses a multitude of tactics in order to draw the audience in and show them that this

As it begins, the setting is an old attic where two children are playing. The creator of the commercial definately uses the colors of the attic to set a specific mood with the audience. Browns, greys, and a multitude of other dark colors set a dreary, bland feel to the location. As the commercial goes on, the mirror transforms into a portal and the scene is struck with a multitude of vibrant, lively colors, and the mood instantly changes. It goes from having the very tedious, dull feel to instant excitement and wonder. Through the rest of the commercial, all of the colors used were bright pinks, blues, greens, and more that created a happy and exciting atmosphere. In fact, many of the variety of colors seen at Disney World were brightened up for the overview shot of Magic Kingdom for the commercial. Doing so really emphasized the white castle at the center of the park, as well as allowed each individual attraction to pop out against the forest of trees surrounding

Facial expressions are quite important, as it sets the mood that the audience feels for the entire piece. As they were playing at home before traveling to Disney World, both children have a bored expression on their face. While the little girl has a slight smile on her face, as if she was content, the boy’s expression is blank and inattentive. This invokes a feeling of pity for the children because of the boredom they are facing. Almost immediately after they are able to see Cinderella’s castle, however, colossal smiles and bright, wonder-filled eyes are quite evident as a the video shifts to show a close up of the children. This, in turn, causes a feeling of joy in the audience, as they are able to see how happy the kids really are. In addition, the use of children in the commercial especially pulls at the emotions of the