Ethics And Ethics Of Marketing Ethics In Business

Introduction to Marketing Ethic

Marketing ethics are the basic principles and values that regulate the business practice of those involved in promoting products or services to consumers . Ethical responsibility in marketing is, marketers must accept full responsibility for their consequences of their actions and make efforts to ensure that the decisions and recommendation they make satisfy all involved, such as costumers, organizations and society as a whole. Although, each individual person must make his or her own ethical choices, the organization can have a significant influence on the quality of those decisions. Ethics is the “greater good for all”.

Marketing ethics in the 21st century has become a priority for organizations. Society has a growing impatience with selfish actions that deprive some, while enriching others all for the bottom life, at whatever costs. Ethics is no longer an option for organizations in today’s society; it must be incorporated into their business plan. Each organization must have a concern for the society as a whole. Ethics has been at the top of the headlines in today’s society. Ethical behavior of a company can be the difference between their failure and success. A code of ethics is currently used by many corporations, which details the importance of every day responsibilities of the employees. Ethical decisions must start at the top of the firm’s organization, meaning from the CEO and then downward, how can one expect an employee to be ethical if the people in charge are not be ethical themselves. The Sarbanes-Oxley Act is currently the only act in place that has a clear system of rules and penalties. This act was created to protect investors by enforcing the accuracy and reliability of compan...

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...e heart health, reduced saturated fats, reduce sugar, salt and calories and providing healthy eating information.

All corporation scan prevent injury by improving products. Toy companies are constantly trying to perfect their production lines to output toys that are safe for kids of all ages. When a company has ethics instilled in their mission statement they will continue to be cautious in manufacturing their products. Research and development spend massive amounts of money to ensure their products will prevent injury, in a situation where they fail in that are the company often does a recall and removes products from the shelves of the stores.

3M Corporation protects the environment by the use of green marketing. They have a program called “Pollution Prevention Pays”. This program solicits employee’s suggestions on how to reduce pollution and recycle materials.