Essentials in Communication

Communication is the process whereby a sender directs information to an audience or a receiver through a medium. The sender encodes the message and gives time for receivers to decode it before their give feedback.1The basic principles involved in communication are attention, understanding, retention, and action. An effective communication process allows an organization to be involved with the community through corporate social responsibility (CSR). An organization’s involvement in the community is very important and it offers credit to the organization. In addition, the multi approach public relations plan is of benefit to an organization in several ways. Effective communication, involvement in the community, and the multi approach public relations plan is vital to the success of any organization.

Understanding is an important principle of communication. Decoding is the process where the receiver understands and connects meaning to a message. Before sending information, the sender first has to encode the message first. Encoding is where the sender decides correct words and the best channel to use in conveying the message that will make it understandable by the intended receiver. However, this does not mean that the recipient will correctly understand the message as intended by the initial sender. Although other principals involved in communication attention, retention, and action are equally important but understanding is the most important. Therefore, decoding the message is an important process in communication. “The effectiveness of communication depends on how much the receiver’s decoding matches the sender’s message.” 2For this reason, understanding is the most important principle of communication process.

An organization’s i...

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...tions. Moreover, the multi approach public relation makes use of the media mostly. The media is the fasted means that reaches a wider range of people in a short time. The multi approach public relation will save the organization the chances of misinterpretation of their activities by the public. The multi approach system puts the company in good light with the public. This ensures that the organization’s activities run smoothly without public interference. This will propel the profits higher.

In conclusion, the multi approach public relation is the best system that a company can employ when relating with the public. Besides, the application of multi approach in public relation plays a critical role in the effective interaction of the company and the outsiders. This approach saves costs and enhances a better understanding between the company and the outside world.