Principles Of Persuasion

Persuasion is an act or process of outlining arguments to shift, motivate or change the receiver (McLean, S. 2010). The persuasion principle is an effective tool in dealing with coworkers, clients, bosses, etc. Social psychologist Robert Cialdini offers six principles of persuasion that are powerful and effective,

Reciprocity is the expectation for exchange of value or service between both parties. It recognizes that people feel indebted to those who do something for them or give them a gift. This builds trust and develops relationship. For example, in marketing, the reciprocation principle explains why free samples can be so effective, people who receive a free, unexpected gift are more likely to listen to a product features.

Scarcity is the feeling of not adaptable supplies or limited resource. Perceived scarcity

Authority is the full and gainful knowledge in a field, research, or a product, this allows to have authority over the topic. People will tend to obey authority figure, even if they are asked to perform objectionable acts (Cialdini, R. 2009). People respect authority; they want to follow the lead of the real experts.

Commitment and consistency: Being consistent and committed is essential. If people commit orally or in writing, they are more likely to honor their commitment because of establishing that ideal or goal as being congruent with their self-image. People do not like to back out of deals; people strive for consistency in their commitments.

Consensus, Principles of consensus are testimonials, to me, reviews from personal experiences with a product or service. Seeing a positive feedback from other people can be persuasive. For example, when people are uncertain about a course of action, they tend to look at those around them to guide their decision and actions. They want to know what everyone else is doing, especially their