Entry mode strategies.

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Advantages and disadvantages of Exporting.

The advantages from exporting is that the organisation will have a quicker entry into the market and the levels of risk are subsequently lower. Exporting can be implemented via sales representative (direct) or an agent (indirect) that acts on behalf of the company and sells their products. The direct method of exporting, as opposed to indirect exporting, will benefit the company by gaining control over how they sell their products and the costs of the operations, i.e. overheads, commissions given, salaries. They will have ultimately achieved disintermediation.

This will however mean that the company will be more susceptible to risks that may affect the sales and the image of their company.

ComCorp will likely favour the direct export strategy as it is a relatively new competitor in the international market and only choose one target market: South Africa. The preliminary research shows that there is a steady increase in demand for computer peripherals within that market. “ Large number of buyers from Kenya, Uganda, Tanzania, Eritrea, Senegal, Congo and South Africa are seen buying large quantities of computer hardware and accessories…” (Africa-Business.com, 2013) ComCorp will

Overview of Strategic Alliance.

This takes place when two or more companies gather their respective resources, which is generally specialised, to form a new entity. The intention for this is to break into a new market where they may have identified a gap: potentially driving out competition due to strength in resources available at their disposal. It can also lead to market monopoly as there are no other competitors to exploit that particular market
Advantages and disadvantages of Strategic A...

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...ganisation assesses the market barriers, and formulates strategies which are executed with success; it will then have achieved market penetration.

The outcome brought about from trading business internationally is the phenomena known as globalisation. “Globalization is the trend toward greater economic, cultural and technological interdependence among national institutions and economies.” (John J. Wild, 2012) What we can understand from this statement is that the effects of globalisation are incorporated within different socio-factors which characterises any sovereign nation. Thus, whether it can be seen negatively or positively, the identity of a country becomes less apparent which will be discussed, briefly, at the end of the report.

Strategical geographically locations would lead to more profitability and increase demand for the organisation's goods/services.

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