Analysis Of Porter's Five Forces

793 Words2 Pages

While being employed in the retail industry for over three years I established a love for learning the different ends and outs to the industry. The industry is currently growing for the Follett Bookstore Company which was founded in 1873, in the state of Illinois. In most businesses I am positive that Porter’s five competitive forces has been use in more than one way. “The entry of new competitors into the area is basically when a new business or organization begins and implies different increment of capacity. Many ideas have to be view when starting up such as economics, differentiation of production, capital needs, and cost of conversions and lack of distribution according to Porter. All these steps must be consider when becoming a new entrant. Technology is taking over. Individuals have an idea and before putting everything into work it’s online and someone else is possibly using it. “As Porter mentioned in the article “substitutes must be found and looked into and make sure other products are there to perform the same function as your business is producing”. “If not then you can win in most cases. However, it can limit profit potential industry by having a set price so the company will not lose profit.” Porter expresses how bargaining power of buyers in the five forces of competitive forces and explain that “the buyers compete with an industry by exerting a downward pressure on its prices, negotiating for higher and better quality service.” The company or organization plays off the competitor at the expense of an industry profitability. “Everything is based upon the market size situation according to Porter (P. 271).” According to Porter’s five Competitive forces the “bargaining power of supplier’s is what individuals that are in the marketing and retail world see on a regular basis. Individuals are making bids daily and suppliers are applying pressure to the individuals that are interested in the merchandise. They are using pressure to raise the prices or even cut the products quality of While working in a bookstore that sales books, apparel, technology, snacks, health, beauty aid and more allows competition with surrounding business within the community. When college students doesn’t have the ride to get from place to place the bookstore is very beneficial and safe. While having competitors like textbook rentals, amazon, and chegg that are getting the students money but does not give back to the University overall makes the bookstore books harder to sell when it comes down to just the normal textbooks. The specialized textbooks are required for certain classes and needed per the professor request, but overall the Follett/ JSU Bookstore gives back to the University. While when the supplier is basically out here trying to remain on the top in the market of Jackson while having a small market. Also, store managers are always seeking for better quality and quantity items when bidding on company’s and books for each term. There they are trying to make a sale the individuals does not always have to raise the cost but stay in a certain range. The company is always in competition yearly but the Follett bookstore has better policies and procedures, and finances going back to the University to equip and build a better

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