Effectiveness Of Humor In Persuasion

1132 Words5 Pages
Persuasion is the intentional action of a person to influence another person’s mental state through communication with outcomes either being positive or negative (Lyttle). Persuasion is seen throughout our daily lives whether it be at school or at work. In particular, persuasion in the business field portrays persuasion in higher levels because of the interests of people whether it be for money, passion, fame, etc. Persuasion in the field of business is an important skill to acquire allowing one to be successful with their business as well as dictating the pace of growth for one’s business. The usage of different nonverbal techniques in persuasion from tone usage, persuasion knowledge to the importance of appearance and trustworthiness allows businesses to persuade people. Tone is a type of nonverbal communication that affects how a message is delivered. Different tones show signs or reveal if a person is confident, anxious, excited,lying, etc (190-191). The role of tone in nonverbal communication conveys meaning to the receiver while also depending on how the receiver perceives the given message by the speaker.. In his article, “The Effectiveness of Humor in Persuasion: The Case of Business Ethics Training”, Jim Lyttle, former university professor that specializes in teaching and public speaking, argues that the usage of humor affects businesses in a positive way wherein the better the mood of a person is, the better they respond to a persuasive message, and points out that humor in conversations has shown to produce positive effects (Moran). This led to Lyttle stating that humor would increase the effectiveness of a persuasive message because it shows that the production of positive effects from a persuasive tone not only allo... ... middle of paper ... ...hasis and always has one goal which is to persuade the other side into their ideas (190). Persuasion is seen throughout our daily lives and will always be an important skill to achieve a successful business. The usage of different nonverbal techniques in persuasion from tone usage, persuasion knowledge to the importance of appearance and trustworthiness are important factors in nonverbal communication as that allows businesses to persuade people and dictate the direction of one’s business. Persuasion may produce problems such as having customers that do not trust your persuasive approaches but there is no perfect solution to fully persuading each and every individual. Persuasion exists in a much larger conversation as it connects to our daily lives and not only in the field of business but with persuasion there are endless possibilities of interactions in this world.
Open Document