Marketing Objectives As Easy Peasy wants to increase their reach and build their brand, Easy Peasy’s marketing objectives will be to introduce the product into new communities nationwide to increase awareness of the product and improve brand awareness through consistent brand marketing and management. 6-month Objectives: ¥ Increase brand awareness within Northeast by 5%. One year Objectives: ¥ Sell Easy Peasy bars in at least 100 new stores/locations across at least 10 new states across the U.S. ¥ Increase sales by 15% nationwide. ¥ Increase brand awareness by 20% nationwide. Strategies and Tactics Strategies: Internal Marketing. Tactics: As the company grows, it is important to keep the company's staff in the loop of what is happening. Newsletters will be …show more content…
Tactics: Take advantage of free PR by writing to local and national health food bloggers about the company, product and brand to help to spread the brand name and announce to the target audience when the product has expanded into their location or a new location. PR will also be used to cover local events such as Farmer’s Markets to ensure Easy Peasy is felt as a part of the community. Strategies: Event Marketing. Tactics: In each new location that has a Farmer’s Market, Easy Peasy will hire a booth to promote their product and introduce themselves to the community within the location by handing out samples and selling the bars. Easy Peasy will also attend at least one organic and natural food trade shows to increase the brand awareness amongst the market but also promote their product to larger health food stores that will be able to help them increase their products awareness and reach. Strategies: Direct Marketing. Tactics: Using Easy Peasy’s existing data from their online store, Easy Peasy will be able to create a customer database to use for direct email marketing, sending coupons, and special offers to the customer base to increase sales and brand
The objective of this social media marketing plan is to present a marketing strategy for the J.M. Smucker company, which is among the most reputable food brands in the USA. The company is headquartered in Orrville, Ohio and is a manufacturer of ice cream toppings, natural peanut butter, beverages, shortenings and other products. In the recent past, the company has been failing in its social media presence due to bad publicity occasioned by its anti-GMO labeling campaign efforts. The company is known for its ‘family-friendly foods’ but uses genetically modified ingredients in its products. The anti-GMO labelling campaign support has adversely affected the company’s standing with consumers as evidenced
Sarkar, A. N., & Singh, J. (2005). New paradigm in evolving brand management strategy. Journal of Management Research, 5(2), 80-90. Retrieved from http://search.proquest.com/docview/237238894?accountid=28644
Like everything else within company marketing plan, company positioning strategy is congruent with company intended market to increase the maximum reach—that is, ascertaining the consistent marketing message tactic is actually hitting and sticking to the intended market by conducting effective research and monitoring of metrics throughout the campaign. To increase company reach, we focus on brand building opportunities in frequency—or the number of times we can put the message and the Corolla in the way of the consumer on a regular basis through commercials, billboards, magazines, dealerships, and much more. The higher the frequency of company tactics, the more aware consumers become of the value in the Corolla, and ultimately, the stronger company brand equity becomes. Building brand equity, however, relies on optimized positioning strategies—or highlighting particular components of the Corolla that deliver company message by demonstrating their benefit to company specific audience.
Potbelly fits into the market penetration category of the basic types of opportunities because in the video it was stated that they don’t put funding toward advertising expenses but instead go with traditional forms of advertising, such as word of mouth. They’re continuing to sell their sandwiches the same way that they always have been to the same customer base and that’s an identifier for market penetration. With those customers spreading the word, Potbelly is getting new customers who fall into the same cycle and more than likely become repeat customers.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
A brand is utilized by a company to differentiate its products from others in the market. Some techniques for accomplishing this are through the use of distinguishing logos, names, color schemes, and slogans. An effective branding strategy is one of the most important components for gaining a significant advantage in a progressive market. Basically, a company brand is its promise to its customers about what can be expected from its product and how it differentiates from the competitors. The branding strategy is the part of the marketing plan that explains how and to whom the company proposes on conveying its brand messages. It will also explain where the company plans to advertise and what it will publicize both visually and verbally (Williams, 2013). Home Depot’s marketing plan will contain domestic and global branding strategies and will be a collaboration of brand messages from both Home Depot and Reach the Top®.
Studies and analyses regarding variations between companies performing higher or lower regarding their marketing practices has helped out to assure that a central textbook marketing strategy principle; which is to achieve success regarding that in the long term the products and services of a firm have to be well ‘positioned’ in the market. This paper aims to highlight the common formulations or ‘anatomies’ for strategies and the isolation of some of the most important inclusions that were thought to be really important in achieving success. Just to bring some “flesh on the bones”, this article examines the method through which theory is translated into practice.
Lack of brand awareness. Our company has a strong image in other countries. But as we introduce our product into our new market where we may not have competitors with similar products, we may have competition with a variety of related products. We will address this issue with heavy and aggressive promotion emphasizing in our products’ nutrition facts.
There are many ways that marketing strategies and tactics such as the ones I listed above for my new shampoo can be used to boost product sales and distribution. But, many factors come into play- the environmental factors and the technological factors, including competition. With developing a well organized and strategize marketing plan for any business or service it is important to remember to first plan, research, analyze, understand the customers needs and wants, then implement.
via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste
· The Right Marketing Mix – Is the product right?, Is it sold in the
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)