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E-Tailing

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The e–tailing business sector is described as “the selling of retail goods electronically over the internet” (DMS Retail, 2011, p.2). Information technology in the e-tail business sector is developing with ” the emergence of standardized Web 2.0 technology and open source software packages, shopping cart and e-tail e-commerce tools have become cheaper, more powerful, standardized and chock-full of all kinds of interactive, multichannel and multimedia features” (E-Commerce Times, 2007, p.1). Major companies such as Dell, Amazon, eBay and Canadian Tire have identified themselves as e-tailing successes because of their understanding of the customer interface and their use of customer information in managing their e supply chain. The development of Web 2.0 as a technology has enabled e – tailing because of its ability to cluster IT programs (Chaffey, 2009). Web 2.0 is “a collection of web services which facilitate certain behaviours online such as community participation and user-generated content, rating and tagging” (Chaffey, 2009, p.752). At this current time Web 2.0 is becoming outdated, and Web 3.0 is becoming the future concept. Web 3.0 is “next-generation web incorporating high-speed connectivity, complex cross-community interactions, full range of digital media (text, voice, video) and an intelligent or semantic web where automated applications can access data from different online services to assist searchers perform complex tasks of supplier selection” (Chaffey, 2009, p.752). Open source software packages are “developed collaboratively, independent of a vendor, by a community of software developers” (Chaffey, 2009, p.156). Some advantages of using open source software are it is effectively free to purchase, lower... ... middle of paper ... ...be a crucial factor in the development of future of e-commerce. . References Chaffey, D. (2009). E-Commerce Fundamentals, E-Business and E-Commerce Management, 4th edn. Pearson Education Limited, Harlow. DMS Retail. (2011). E-tailing and multi-channel retailing. Retrieved April 10th, 2011, from: www.dmsretail.com/etailing.htm E-Commerce Times. (2007). Shopping cart options for SMBs, part 2. Retrieved April 10th, 2011, from: www.ecommercetimes.com/rsstory/59952.html Startup Nation. (2011). 8 Steps for choosing e-tail storefront software. Retrieved April 10th, 2011, from: http://www.startupnation.com/business-articles/1529/1/8-steps-storefront software.asp University of Delaware. (2004). E-tailing issues. Retrieved April 10th, 2011, from: www.udel.edu/alex/online/market5.html
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