Diversity in Retail

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For so long, organizations operating within multiple facets of the global economy, deemed race as the only factor encompassing the definition of diversity. However, diversity is defined as the state of being diverse; variety; a range of different things. Organizations have evolved and so has the meaning of diversity in the workplace. Diverse individuals obtain a variety of characteristics encompassing ethnic backgrounds, languages, religion, sexual orientation, gender and so much more. The meaning of diversity is not limited to, but stereotyped as an individual’s appearance, dialect, or spiritual beliefs. Diversity, not only helps define who a person is, but also people obtain the certain skills; traits, abilities, and ideas or opinions that sets an individual apart from the rest. In short, diversity has a major impact on the success of a business. In the department store industry, many companies have incorporated diversity initiatives within the workplace as their main priority. Macy’s Inc. is one of the nation’s premier retailers for designer apparel, accessories and home furnishings. Macy’s Inc. department stores operate in some of the most eclectic cities in the nation. The company operates 810 Macy’s department stores and furniture galleries in 45 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com. In addition, Macy’s Inc. owns the Bloomingdale’s brand, which includes 40 stores in 12 states as well as bloomingdales.com. Macy’s Inc. parallels their company’s business strategies to represent the diversity of the nation’s communities. Macy’s Inc. has one of the most dynamic strategies for allocating diversity initiatives within the Macy’s and Bloomingdales department stores. Macy’s In... ... middle of paper ... ...mer’s needs. Comically, a bountiful array of information is provided about the diverse awards and acknowledgements JC Penney has received for their diversity initiatives. JC Penney clearly takes pride in the awards granted, in honor of the company’s diversity initiatives, but the lack of confidence about the diversity initiatives detailed on the website, speaks volumes. Rather than incorporating the community, an integral aspect of the retail business, the focal point of the JC Penney’s website was the diversity within the company. Nevertheless, the website is poorly organized, with a complicated navigational system to boot. Works Cited Bloomingdales (2010). Diversity and Leadership. Retrieved from http://www.macysinc.com. J.C. Penney Company, Inc (2010). JCPenney’s Commitment to Inclusion and Diversity. Retrieved from http://www.jcpenney.com.

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