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Discrepancy in Media Coverage

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The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics catering to the males, women are breaking the barriers to be in the spotlight of sport. Both gender contribute equally to athletics, and challenge the each other to accept new ideas and change. The sports world that has a single gender dominating the media is unjust. Society does not want to bored, we need change in sports entertainment to cater to all. Not all parents and teachers are available to educate our children about the concepts of sharing and teamwork, our children are growing up learning key concepts through media. I will discuss these concepts and how they intertwine.

Discrepancy in Media Coverage

The article How Campus Media Cover Sports: The Gender-Equity Issue,

One Generation Later, by Huffman, S. Tuggle., C & Rosengard, D.S, explores the relevant discrepancies in media coverage. The authors assert that more boys than girls indulge in sports activities in school. Studies have examined the impact of Title IX on media coverage given to female athletes as opposed to male athletes to determine if there has been a shift away from negative social stereotypes that are traditionally associated with women’s sports participation toward a more socially accepting view of the female athlete.

This has become a huge source of concern. Male students take active part in sports activities. Girls on the other hand shun such activities. There has been a link between med...

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.... . Gendered profiles of Olympics History: Sportscaster Dialogue in the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media,2010. Volume 54, issue 1, 23.

Desmarais, F. & Bruce, T.The Power of Stereotypes: Anchoring Images Through Language in Live Sports Broadcasts. Journal of Language & Social Psychology, Sep2010, Vol. 29 Issue 3, p338-362, 25p; DOI: 10.1177/0261927X10368836

Huffman, S. Tuggle, C & Rosengard, D.S. . How Campus Media Cover Sports:

The Gender-Equity Issue,One Generation Later. Mass Communication & Society, 2004, 7(4), 475^89

Min Soo,K. ,Steven,M. .Acceptability and Ethics of Product Placement in Sport Video Games. Journal of promotion management, 2010, 16, 3,411-427.

Peltz, R. The Sportswriter as Development Journalist: Covering African Football.Ecquid Novi: African Journalism Studies; 2010, Vol. 31 Issue 2, p149-173, 25p
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