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Disadvantages of online shopping
Advantages and disadvantages of shopping online
Advantages and disadvantages of shopping online
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1. Explain in no less than 50 words the topic idea you have selected for this assignment. Is it a human interest story or a trend story?
This is a trend story. The direct to consumer model has been around for the past 5-10 years. However, with the advancement in technology, the direct to consumer model is taking over the business world all together. Men, women even children use this concept to order clothes, groceries, mattresses even cars directly to their door step. I want to explore the reason this trend has become so popular and why most prefer this to shopping at brick and mortar outlets.
2. Write down your news peg in one sentence.
The direct to consumer model is taking over the world of business. Soon this might be the
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Write down a tentative headline for your story (your news peg should be hinted in the headline).
Direct to consumer model continues to change they way we go about our daily lives.
6. Write down at least six sample questions for your interviews.
1. Do you shop more online or at brick and mortar and why?
2. How do you purchase items such as clothes or groceries?
3. Why do you feel direct to consumer has been so well adopted by society?
4. How much time do you spend shopping online in a week?
5. How has direct to consumer affected the way you shop today as apposed to 10 years ago?
6. Do you feel like you spend more money now than you did when you shopped predominantly at brick and mortar stores?
7. Where do you think direct to consumer will be in the new 10-15 years?
8. Write a sample special lead for your story (35-50 words).
15 years ago, the only way to purchase items was by going to retail outlets and walking up and down isles and waiting in line to check out. Fast forward to today, and men, women even children are purchasing items on the other side of the world from the comfort of their own home and receiving them on their doorstep in a week or
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
Go online and find three examples of retailers that offer both in-store and Web-based sales. What were the firms? Which one did you like best, and why?
Another method of distribution that we will use to sell our products and services is e-commerce. With everyone using the Internet and technology at an all-time high today, this method gives the company a strategic technique to help sell these items for consumption. It allows for them to reach all customers, any genders and ages. This is beneficial because customers are more apt to purchase these items when they are eased into it and it is very convenient. More and more people are interested in clicking on a link to go directly to our website, see our menu, and place their order. Adapting to this fast pace environment is a great benefit for our company, especially since we send the items right to the customers. This process is easy and
Intro Deciding what you want to study during your college career can be a difficult and tedious task. This is due to fact that many young adults coming out of high school are unsure of what they want to do or what path to take career wise. It is also tedious because this requires that these individuals have to constantly try and explore new avenues so that they can find their passion in life. The path I chose to take when coming out of high school was entering the business school at Howard University.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
It vows to kill the traditional press release by 2015(Winchel, 2014). Brand journalism is not brand new, when NASA decided to put a man on the moon, one of the first and biggest marketing has just began. By selling stories about the importance of space and the stories about those astronauts and their families members brought global attention, people started desiring for more, more information and more stories. As consumers become more and more savvy, they don’t want to be interrupted by advertisements, even though it might be disguised as journalism that is why it is very important for brand journalists to educate the consumers, use expert voices and create stories that people wanted to see. Brand journalism takes many forms and people always have a hard time understand it and writers also have a hard time defining it to the audiences. It is difficult to define when exactly where, when or how brand journalism started, but there is not doubt that NASA definitely gets the credit for redefining the traditional approach to
For this assignment I will be focusing on the following trends and how it directly relates to the retail industry. The first trend that I will be focusing on will be technology and how it plays an important role in retail. The next trend will be healthy eating which will help identify how and why many retailers are making great strides to dominate this trend. The last trend will be customer service, which is key to making a lasting impression.
Pre-purchase activities: investigate optimal products and survey alternatives. Customers use digital technologies to search the suitable items or services.
Critically evaluate the marketing concept. To what extent do you believe it is still relevant in today’s world?
Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
Consumers who come from other cities/countries can easily buy the native and specialty goods with just a click instead of going to those cities/countries themselves. The relevant information about products can be received from any location in seconds. Study showed that 72% of online shoppers preferred surfing online than going to a retail store to obtain information about a product (Lokken et al., 2003). Online shopping also has greater price information (as cited in Solomon, 2007, p. 354).... ...
When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend time looking through racks and waiting in endless line to just purchase something. I compared going into a store verses online shopping; to see which on will save you time and money.
Customers are quick to fall into the category of “belonging” found in Maslow’s hierarchy of needs. They feel as if in order to belong or to feel loved and respected by others they must try to attain what everyone else has or wants. This is especially true during the holiday season when people feel that what they buy reflects how they feel about the people they buy presents for. If you feel that you must purchase a certain present that you know will be out of stock and hard to find, you are better off shopping online or by mail. Shopping online and by mail is becoming the new wave of shopping and it is a smart, convenient, and timesaving process.
Customer Relationships is about building a relationship of trust and convenience. A customer wants the company they are working with to be intuitive. To know their needs before they do. They want to feel respected, they need to believe you are honest and have integrity. This relationship breeds comfort and familiarity and causes the consumer to continue to do business with your company. This relationship that is built develops a personal relationship, like a friendship and it is one that the consumer cannot get from the store down the road and it is that personal touch of sincerity, of knowing their needs, of servitude that will turn them into lifelong branded customers.