For this assignment I will be focusing on the following trends and how it directly relates to the retail industry. The first trend that I will be focusing on will be technology and how it plays an important role in retail. The next trend will be healthy eating which will help identify how and why many retailers are making great strides to dominate this trend. The last trend will be customer service, which is key to making a lasting impression. Kaushik, A. K., & Rahman, Z. (2015). An alternative model of self-service retail technology adoption. Journal Of Services Marketing, 29(5), 406-420. doi:10.1108/JSM-08-2014-ng This article talks about the technology acceptance method and how consumers are surveyed to gauge their attitudes and behaviors …show more content…
(2015). Will Consumers Turn to Healthy Snacks?. Progressive Grocer, 94(10), 20. This article poses the question of will consumers turn to healthy snacks? In the article it talks about ways retailers can help consumers by providing health food options. Retailers are now packaging fruit in single serve containers to help with the growing health food trend. Retailers are doing things like planning events to host in store grain day, where the provide shoppers with samples of whole grain foods. This article would be a great read for anyone looking to learn more about the retail market and how they are assisting consumers in providing healthy snack options. With consumers focusing more and more on health lifestyles, healthy snacks is must have to supplement replacing unhealthy snacks. Having health snacks can help to curve unwanted and unneeded calories. Consumers that are trying to eat health will have no issues turning to health snacks. As a retailer you have to make sure that the product is merchandised in a way that will make consumers want to buy it. Hudgins, M. (2015). HOW MAY WE HELP YOU? (cover story). Shopping Centers Today, 36(10), …show more content…
This article provides four steps for creating next best offers: defining the objectives, gathering customer data and evaluating the contexts in which customers make purchases. Customer service has always been the deciding factor to how much a consumer will spend, if the consumer will shop there again, and how the consumer will perceive the store and its employees. By knowing what the consumer wants before they do, it help narrow their focus as well as helps provide excellent customer service. This article would be a great read to customer service workers and retail managers, so they know how to provide a different level of customer
As of now, I am taking a business seminar course and I understand some of the ideologies and methodologies that businesses follow. One part of me says that it very clever that businesses are using science to their advantage in order to promote their product, but another part of me says that it is wrong that they are marketing junk food because it contributes to the increase of obesity in America. I find the idea the of marketing healthy food would benefit everyone in that businesses would be able to make their money and customers could live a healthy lifestyle. However, there needs to be people that would have to invent new foods that limits the amount of salts, sugars, and fat, yet still maintains a savory taste. I believe it will take time, but when the right foods are produced, then it would start trending and businesses would have to cater towards the health of the customers instead of causing unhealthy
Overview and Research: In 2007, Frito-Lay enlisted the help of Zocalo Group/Ketchum, to help reinforce their motto “good food for the fun of it.” Frito-Lay is the company behind many popular chip brands such as Lay’s, Fritos, Cheetos, Tostitos, Doritos and SunChips. In 2008, the company was 63-years-old and its products had a reputation of being junk food. Public Relations Society of America. According to A Tradition of Health and Wellness, Frito-Lay has made many efforts to make their products healthier.
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
This part of the report will highlight the problems within the external environment that affect Marks and Spencer. Before planning and decision making can take place an organisation must be aware of these issues. The key factors that impact upon all organisations are Political, Economic, Social and Technological. These factors are commonly referred to as PEST factors. Political changes like change of government could affect the minimum wage that M&S workers are paid. Economic factors such as inflation could affect the pricing of garments. The Social factors that would need to be taken into account are lifestyle changes and demographics, M&S would need to consider where their target market stood. Technological advances could also affect M&S sales just recently their website has been updated from a corporate site to a new website offering online buying. Globalisation is a huge environmental factor affecting M&S. Globalisation is the increase in cross-border economic, social and technological exchange. For organisations it increases competition and the search for cost advantages.
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
Levy, Michael, Barton A. Weitz, and Dhruv Grewal. Retailing Management. ed. New York, NY: McGraw-Hill Education, 2014. Print.
113 Older Adults participated in focus groups where they discussed their use of and attitudes about technology in their home, work, and health care environments. The older adult’s reported significantly more positive attitudes than negative attitudes. Positive attitude were defined as “likes” and negative attitudes were defined as “dislikes”. Positive attitudes were due to how well technology “supported activities, enhanced convenience, and contained useful features.” Negative attitudes were due to what degree the technology “created inconveniences, unhelpful features, and security and reliability concerns.” The results support three notions. First, older adults view the benefits of technology are greater than the costs. Second, they do not support older adult stereotypes relating to their inability to use and fear of technology. Third, in models of technology acceptance, they outline the vital roles of “use and ease of use”. The “digital divide” is the contrast between those who accept new technology and those who do not. According to the article, any product or service that is digital or electronic is known as technology. In order to predict the usage of technology we must understand the factors that affect the acceptance of technology in older adults. Technology Acceptance Model (TAM) defined
If you ban sugary snacks our school will experience a rise in student performance. Refined sugar causes immediate short-term energy in a person. However once the initial energy wears off the person can become tired, moody, and experience sickness. How can we expect our students to succeed if these side effects are plaguing them while they are in class? Without sugary snacks, and instead healthy foods, our students will not have to be burdened by these damaging side effects. Our students will be able to focus in class. Our students will be able to achieve better grades. Our students will be able to feel proud of their work. Our students will succeed. With our students success our school will also reap rewards. Our school will be a role model. Our school will receive increased funding. Our school will be better than Solon. Our school will succeed. All of these successes will point to how you made a difference shining you in a positive spotlight.
Focusing on the well being of the customers should be the main focus of any major company, especially fast food companies. By reducing the amount of unhealthy choices for children and replacing them with nutritional foods, the nation’s youth will benefit.
Chandon, Pierre, and Wansink, Brian. “Does food marketing need to make us fat? A review and solutions” Nutrition Reviews, 70.10 (2012): 571-593 Academic Search Complete Web 31 October 2014.
(2003) combined the views of user acceptance from eight previously established theoretical models to formulate four core determinants of key relationship and proposed a unified model called Unified Theory of Acceptance and Use of Technology (UTAUT) to predict user intentions to use IT. This model has been successfully employed in many technology adoption studies and has provided a useful tool for managers to assess the success of new IT introductions (Chang et al., 2007).
The European Food Information Council (EUFIC) notes that “snack” can denote the process of eating between meals or it can refer to foods that belong to a specific food group, have a particular nutrition profile, and/or are eaten at a particular time of day. According to EUFIC, snacks are considered to be informal and casual, and are eaten when a meal should not or cannot take place. The Dietary Guidelines for Americans present daily food plans that include a small between-meal eating occasion called a snack and comprised of a combination of food groups. The lines blur when snack refers to packaged snack foods, which tend to be high in fat, salt, and/or sugar and low in key nutrients. It can be difficult to separate the effects of the eating occasion from the foods selected. Among the challenges in examining the relationship between snacking and health is the lack of consensus on a definition of snack.
People love snacks. Age does not count here. What counts most is – the strong affection towards snack foods. From elderly people to workaholics and young children, teenagers – everybody have their own taste which is only satisfied by snacks. Snack foods are an inseparable part of modern life. But the 21st century people are more worried about their figure than anything else. Where there’s a question about snacks, issues like health are sure to come into question. That’s where healthy snack ideas start helping people remain fashionable and smart. Healthy snack foods which come from healthy snack ideas will always be readily adopted worldwide.
Healthy and affordable food choices on the go or even just in the store is a huge and worldwide ongoing problem that of course cannot be fixed overnight. To help start and put one foot forward to improvements in the availability of healthy food options and choices in lower income neighborhoods, we as a community and a whole should do the following.
Some grocery stores started to post very informative information in the produce section. It labels the nutritional facts next to the item you are considering purchasing. Some of these labels give detail about the vitamins and how it impacts your body. For example, next to bananas at a Wholefoods grocery store the label read high in potassium and will give you energy. Chain restaurants such as, The Cheesecake Factory are required to provide nutritional information on most menu items. The FDA is trying to incorporate the same information on prepackaged meals at grocery stores. “The proposed regulation would require store owners to label prepared, unpackaged foods found in salad bars and food bars, soups and bakery items” (Bream). If we take the time to read these labels, I believe there will be a reduction in obesity. Continued help from the government is needed to ensure this regulation is incorporated at all grocery stores. This support will encourage Americans to select healthier foods over foods that don’t over much