1 (a) Direct sales approach objectives and modern personal selling...
Sales forces drive revenue for their employers by actively seeking out and engaging customer prospects. Sales can be described as the most personal branch of the marketing function, as salespeople often work directly with customers, either face to face, over the phone or in online sales chat. Sales force objectives and strategies are mainly concerned with boosting companies' top-line revenue growth but may also strive to reduce marketing costs and increase profitability.
Sales Growth
The most basic of sales force objectives is to raise the total sales numbers in each period, generally each week, month or quarter. Sales forces record the number of customers served daily,
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Reporting and monitoring function - this is also important to ensure that the company can enhance the monitoring and overlooking with regards to the effective a application of sales management process and activities together with the development of a reporting function.
2 (b) Modern approach for sales development for MEDEX LINK
Modern Sales Approaches
There are several approaches to selling that MEDEX link can develop in order to build long-lasting relations with the customers. They are:
Partnering
It is seen that the salesmen share the same values with their customers. They know and foresee the customers’ needs. Thus, as partners, the salesmen now play an equally supporting and symbiotic role with their customers than simply hard-core selling.
Relationship selling
To sustain a competitive advantage and increase the profitability, salesmen have to focus on building long-term relationships with customers. These relationships can be built not only between MEDEX LINK and the customer but also between the customer and your firm. The relationship gets nurtured when the salesmen provide their clients with more services, satisfying their needs, and develops stronger bonds with the
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Some staffs perform only one of these functions but some may perform two or all the three functions. The primary advantage is the use of expertise of staff specialists by the line personnel. The span of control of line managers can be increased because they are relieved of many functions which the staff people perform to assist the line.
Some advantages are:
(i) Even through a line and staff structure allows higher flexibility and specialization it may create conflict between line and staff personnel.
(ii) Line managers may not like staff personnel telling them what to do and how to do it even though they recognize the specialists’ knowledge and expertise.
(iii) Some staff people have difficulty adjusting to the role, especially when line managers are reluctant to accept advice.
(iv) Staff people may resent their lack of authority and this may cause line and staff conflict.
Features:
1. Line and staff have direct vertical relationship between different levels.
2. Staff specialists are responsible for advising and assisting line managers/officers in specialized
The sales department would need information such as prices of products so that they can inform customers. They would also need to know if certain stock is available before talking to customers about that product. Marketing This function of the business is responsible for identifying the needs of customers and fulfilling the customer desires profitably. In other businesses sales and marketing may be combined into one department but
Time available: As we discuss some trainings has to be provided to all employees including the line supervisors and line workers they have to be divided into groups so that they don’t halt the continuous production for everyone.
.... Having many roles offers the opportunity for staff members to become overwhelmed and dissatisfied. Dr. Mork mentioned that staff support is imperative.
I chose to interview Regina Geis, who holds the administrative role as acting supervisor for the County Mental Health adult day program, which provides services for individuals with intellectual disabilities. Ms. Geis has held this position for 15 months. This is her first managerial position within a human service agency. Her style of management has changed over this short period of time. She feels that she is now more direct with her direction with staff. She stated, “Maybe now I come across as a little bit cold. But I have learned that I now have to use the least amount of words to get my point across.”
Higher patient satisfaction leads to benefits in the industry in that the patients become loyal, improved customer retention whereby a satisfied patient passes the information to others who attend the same facility when in need. Health centers with higher patient loyalty can be able to command a higher price without upsetting (Otani, Waterman & Dunagan, 2012). A patient may be willing to pay higher to consult a physician of their choice if they have confidence with the facility leading to a higher
Moreover, the company has placed great significance on open and honest communications with the employees on many levels. Even more, leadership expected a plan that would utilize all human assets in a way that would support the organization’s attitude in servicing customers and employees. As such, they found it important to centralize the staffing initiative in order to maintain the unique corporate culture created in the beginning. Every one of these strategies would be focused on centralizing staffing, brining in the best possible employees, and retaining each on a high
Company sales are important even if you are not interviewing for a sales job. If you have reviewed several years of annual reports, you can easily see if the company's sales have gone up or down. Asking questions about the company's sales during an interview scores lots of points because it shows you have done your homework.
Promotion: this is to tell the customers that the products or services that is available by advertising will encourage the customers to buy the products or services by offering promotions. Sales: this provides that the goods and services are suitable to customers that they need or want. This area of department involves making sales. This function helps Sainsbury's to achieve the objectives. The way they manage to do this is by increase their sales so that it increases its market share or market segment.
Today workers have more discretionary power and are allowed to make independent decisions during the course of their work. This is essential part of meeting clients’ expectations and ensuring quality of the service. Understandably, the requirement of assuming greater responsibility through making key decisions is an additional source of pressure upon the workers. One thing all successful employees have to share is what we call adaptability to the changes. It is very important that today’s employees can make quick decisions on spot, address the needs of the clients, solve any possible tensions and ease frustrations, and then continue performing work-related responsibilities. However, Mallak (1998) notes that the majority of workers is unable to performs these functions on practice, as he believes many lack adequate training and/or preparation.
workplace include greater total resources, greater knowledge band and a greater source of ideas. However, these advantages can also bring on conflict within teams and the entire workplace. Varney (1989) reported that conflict remained the number one problem within a large company. This was after several attempts were made to train management in conflict resolutions and procedures. However, the conflict remained. The conflict possibly remains because the managers and leaders did not pay attention to the seriousness of the issue. In order to maintain an effective team, leaders and team members must know and be proactive in the conflict resolution techniques and procedures.
Service manager should advise the sales manager in the sales department to avoid overpromising, and to be more realistic in describing the quality of the after sales services, and it should be in a reasonable and logical way. Also, the service manager should communicate with the customer and describe to him why the promised service quality was not delivered to him, and how the department is working to improve it.
Staff developing is vital for restaurants to run smoothly. A restaurant is composed of two sectors; a Front of House (FOH) and theirs a Back of House (BOH). The front of the house is what is visible to the customers? eye. Customers can not see the back of the house. Back of the house is where cooks prepare the food and where the dishwasher is located. Manager Brian Aycock explained that if a manager develops his staff, it makes the restaurant run smooth. The store will profit, the employees and the guest will be satisfied (Aycock). If the staff is not getting along, a lot of tension will grow inside the restaurant and co-workers will not work with one another as a team. In return the customers will not be happy and the profit will not be as desirable. When customers are not happy with the visit they had at the restaurant, they will then spread the word to all their friends.
that may result in a struggle for power or position. Conflict management, therefore, can be
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
In other words, their purchasing power is more focused on their need, health, and efficiency and cost effective. It is with this in mind, this writer would say that there lies a possibility for a company to cater to both its best interest and that of the consumer conjointly. Without customers, there would not be any company; therefore, a secure partnership between the company and customers would be more beneficial for both parties, in that the customers would be loyal to the company based on if they feel valued and if their needs are being met by the company. The company can foster this partnership by building a strong customer relationship management – where they have a customer-centric model in which they learn ways to enhance their product and service through feedback received from the customers. Here, both interests of the company and the customer will be