In the case of Target addressing customer satisfaction and consumer confidence it is necessary to use both an internal and an external change agent. Feedback from actual consumers is necessary in order to gain an understanding of the issues impacting, positively and negatively, the shopping experience. The strategy in which to combat the negative aspects is best led from within as it is the leadership and management of the organization that can best assess the strategies in place and mold them to allow for compliance with the feedback provided by shoppers themselves. Target 's consumer feedback strategy is not too unlike many others in the industry. Customers are selected at random and asked to share their experience on a survey.
Marketing is the business of managing and guiding the flow of goods from manufacturers to consumers. Marketing aims to gain profits through customer satisfaction. In marketing, the customer is the purpose of the enterprise and is considered as a finite element. In addition, Marketing means telling your potential customers about your product or service and finding ways to build and maintain a customer base. Your target market is a particular group of people who consume your products or use your services.
Lesson 5: Teams and Leadership A team that I have participated in is a team made up of people from different departments and its function was to improve the delivery of services to customers. The organization’s main activity was selling retail products and in order to increase sales, a team was created to improve service delivery to customers to encourage more purchases. 1. Type of Team The type of team is defined by its composition and function. The following are the features of different types of teams: • Functional team – These are made up of people from the same department or office but with different roles.
Price is the value of goods in the society and promotion show products to customers, e.g. advertising, newspaper etc. Marketing is a social and managerial process and individual obtained what they need and want though exchange. When somebody wants to develop a business, they should know what is the customer need and what is the customer want. Then the company will base on demand to produce goods, which make profit for the business.
In the retail business, they have spent a lot of money watching and studying the behaviors of shoppers to where they believe they have it down to a science. Their main purpose is to present items so that the customer will buy those items and feel good about their purchase. One main question that a customer might ask themselves is what value will this item bring to me? Will this purchase be worth all my time and effort it took to acquire this item? If a customer can answer yes to these questions then the marketer have done their jobs.
The Customer Service Department of a Business Customer service, a department within a company, which tries to ensure that customers are happy, both with the goods or the service the business/company is providing, also the manner in which the manner they are served by employee's and the company approach towards them. All businesses need customers to buy their products and services. In order to do this company's and businesses must treat customers respectively so that'll encourage them to buy their products or service. As more and more companies compete for customers business, businesses must provide a high-quality product or service that is safe and reliable, does what it's suppose to, and offers good value for money, but during this they must ensure that a high standard of service is provided for the customer. If a poor customer service is provided it is likely that the customer will take their business elsewhere, this could be due to poor staff, or just general lack consideration for the customers needs.
Marketing also involves analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers. Marketing is essential to the success of any business. Its primary aim is to enable businesses to meet the needs of their customers and potential customers, whether then it’s for profit or not. To make my strategy successful for business it must: Ø Understand customer needs Ø Understand and keep ahead of competition Ø Communicate effectively with its customers to satisfy customer expectations. Ø Coordinate its functions to achieve marketing aims Ø Be aware of constraints on marketing activities I will also be considering the importance of developing and maintaining a relationship with its customers, potential customers and other stakeholders.
Not only that, they could also use the data from to send out the deal to the customer base on their interest. As a result, the customer will most likely to come back to the store they already familiar with. In extend, the retailers can also send out gift cards, reward cards to customers rewarding them for being loyalty to the store. Some people think it is manipulating people into buying goods, but it is not true. The customer always has to choice whether to buy or not.
External customers are the ones purchasing the finished product provided to them by a supplier organization. The main goal of any organization should be to satisfy their external customers. This will allow the organization to gain profit, grow, and fulfill the purpose of the organization (Foster 112). Customer-driven quality is a way of satisfying a customer’s needs by collecting information and data about the customer ... ... middle of paper ... ...g customers is crucial to successfully marketing a product or service and giving it the best quality. Through complaint resolution, feedback, guarantees, and corrective action an organizations customers can be managed in a way that improves the quality of a product or service.
This is all possible through the use of customer surveys. Using the information from customer surveys, you can deduce the position of your company in the lives of your targeted audience of customers. The more you learn about the way your targeted audience of customers feel about your business, the more you will be able to make the appropriate changes to enable you facilitate business growth. For example, branding and delivery of products may be cited by your customers as poor. In a bid to impress the customers, you can work on the branding of your goods.