Direct Marketing and Avon Beauty Products

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Direct marketing

The definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business in order to have children is able to do part time business, and also a very attractive career for woman reentering the work force. According to the “Direct selling Assosiation”, 1,230,000 women engaged in direct selling in 19924.

The direct marketing allows building and maintaining a direct, one-to-one method relationship between a company and its customer, and users of its products or services. In the Avon case the “Avon girls” represent the company and creates a very good bond, connecting the seller and buyer together in a very trustful relationship. It is very easy for the seller to persuade the buyer into buying a product, because of the usually relationship that exists between the two parts. In cases where no relationship exists, the vendor can also be able to talk the potential shopper into buying Avon products. Reason for their tremendous success is; high-quality, value oriented products, good relations with the distributors, fulfillment of dreams, and financial freedom.

DM produces a measurable response. Its methods make it easy for the consumers to identify themselves when committing an action that was desired by marketer....

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