Daytun's Current Strategy

Daytun's Current Strategy

Provision of exemplary customer, commercial and technical service as a corporate goal is inline with market requirements, and Daytun is able to provide this given their core activities. Having established solid dealers, and a well founded, extremely functional service department, one of its core activities to provide modern, up-to-date copiers, is now a very feasible probability for Daytun. The pioneering of the cost-per-copy idea, allows the customer to easily understand the underlying costs of high quality copies as a service station, rather than just a stationary machine.

This strategy model, founded on high quality products, excellent service, and competitive pricing, now stands to deliver the value proposition intended. Daytun is a customer driven industry leader in its own right, combining customer needs with company strengths, to provide a foundation for a well grounded long-term client-vendor relationship. (See Exhibit 1, for components of business strategy in Diamond-E model).

The Strategy-Environment Linkage

Their committing strategy to provide excellence in customer service and deliver quality products has brought them leading market share in the industry. Konica is providing them with quality products at competitive prices enable them competition within the market along big names like Xerox, Sharp and Canon. Customers base their purchase primarily on service and dealer reputation and Daytun's commitment to these factors has helped them grow in the market. The industry is maturing and future growth opportunity within London is under question. Competitors are aiming to increase market share through aggressive pricing, which can, consequently affect Daytun's sales (See Exhibit 2).