Comparison: An Example Of The Warehouse Management System In The Amazon

Purchasing has made small steps by implementing a supplier relations program, but this could go further. Using the point of sale system that updates the items on-hand as sales happen in real time, and also establishing quantities at which orders can automatically sent to purchasing will further ensure that the stores will not run out of any particular items. Marketing’s new initiative is tracking the purchase habits of the individual customers. This will help the stores offer the most wanted products, which is one of Kudler market areas. Instead of offering discounts Kudler has teamed with other stores and businesses such as airlines, gift shops, etc…offering points to its customers that can be redeemed at said stores.

It is actually quite the opposite, Wal-Mart’s supply chain is very customer focused, which is what gives them an advantage over their competitors. Wal-Mart focus’s on the customer and employs a pull strategy, where the demand from customers is the basis for production for Wal-Mart suppliers. This gives them a unique production method, in that they do not produce based on traditional methods rather it is based on short-term forecasts of demand generated by their customers. This allows them to not only keep stock costs low, it also allows them to track demand of individual products. This results in lowered costs of advertising and promoting products because they are able to accurately track demand and can adjust their advertising based on what is selling and what is not resulting in more accurate marketing efforts.

By providing lower prices, Walmart can gain more sales and generate more profits besides gaining more market share. “Win, Play, Show” – The managers in Walmart use this to guide in the assortment of merchandize decisions. For vendors or suppliers who want to retain their products on the shelves of Walmart, they have to market their products more aggressively. “Win, Play, Show” also seek to gain market share. “Fast, Friendly, Clean” – This initiative is to help Walmart improve the customer’s in-store experience and also be more efficient in the logistics aspect.

Those entities can be more efficient and sustainable in the market. The collaboration of companies that provide third party logistics and fourth party logistics will help the company to improve its performance and cash flow. The third party logistics and fourth party logistics has a great impact on store based retailing company like Walmart as they are more efficient in logistics and delivering to the customers so that Walmart can focus on other aspects in which they are good at and leave the logistics section to TPL and FPL partners. In an online supply chain, a company like Amazon can collaborate with third party or fourth party logistics that are efficient in addressing the damage of the delivered product and take an action on

Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.

Amazon is most known for their kindle, fast shipping, and selling various products (Smith). With Amazon being such a large corporation professionalism, academics, character, and engagement are crucial parts of the success of the company. Professionalism: Amazon has grown to become the largest internet-based retailer in the world by total sales. It began as primarily an online bookstore and soon began to sell more and more electronics and then over time began to sell pretty much anything. In 1998, Amazon earned about 0.6 billion dollars, it held a steady growth from 1998-2006 (“Amazon.com”).

Another goal is to act like an automated sales force, tracking the customer’s account history for repeated sales then come up with suggestions. Lastly, the heavy use of technology will keep the customer up to date on things such as inventory and tracking information. Technology will also manage growth and demand, especially with seasonal products, like Christmas. By doing so, firms are able to get a transparent forecast of projected sales for certain items. Oracle E-Business suite’s Customer Relational Management application provides a single global basis of information to ensure all sales channels are aimed towards corporate objectives.

By treating their customer’s well WH Smith will also get a good reputation and also they may gain other competitors customers. WH Smith also aims to understand their external customers needs better. Therefore, WH Smith carries out market research to find out the customers needs. They produce surveys and questionnaires for the customers to fill out. Using market research, they can see how their products may compare to other similar stores like Woolworths and which products the customers like the best.

At this point, the benefits of bottom up chaos will help in the innovation. The company will look at its past and avoid measures that were detrimental, to the company. This will include leadership styles and mode of business operations. The past information will benefit the firm b... ... middle of paper ... ...consciousness and better delivery of services among other issues. I would ensure that the goods supplied by Wal-Mart have proper packing, original goods, have valid dates for usage and satisfy the needs of the market.

Alternative Courses of Action: • Be consistent in executing their goals in the company. • Be persistent in treating their customers with a clean, pleasant, and friendly shopping experiences that will definitely satisfy their wants and needs. • Before deciding to expand stores in other countries, have a marketing research team to study the cultures and buying preference of the target markets. Methods of Analysis: 1. SWOT Analysis.