Comparing Newsround and BBC 6 o'clock News

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Comparing Newsround and BBC 6 o'clock News

The purpose and audience of ‘Newsround’ and the ‘BBC 6 o’clock News’

are both different, and therefore the format, content and language

will differ as a consequence. The purpose of ‘Newsround’ is to make

news interesting and accessible for its target audience, of younger

teenagers and children. On the other hand the ‘BBC 6 o’clock News’ has

a more general audience, consisting mainly of adults and older people,

and its purpose is to present a round up of the days events in a more

formal manner, yet still on a level that is universally understood.

The format of ‘Newsround’ has to appeal to its target audience of

younger teenagers and children. As a result: the title sequence is

modern, animated and colourful. There is an image of the world, which

gradually increases in size and metamorphoses into the ‘Newsround’

logo. This is because it symbolises that it is worldwide news, but the

logo is instantly recognisable so children can relate to it, thus

making the news more familiar and accessible. In addition the music

sequence is: modern, fast-paced and pulsing, gradually getting louder.

This sets the pace for the news programme, and is, further more, a

visual representation of stereotypical teenage music, which is viewed

likewise as being loud and throbbing. As for the mode of address, the

presenters are wearing casual jeans and T-shirt, similar to what

teenagers would dress in, to show that the programme is up to date and

appeal to the show’s target audience, who generally pay more attention

to things that fit into what they categorise as ‘trendy’.

Additionally, the studio is colourful and pla...

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...es, between

the ‘BBC 6 o’clock News’ language, format and content used to report

the live 8 concert on the ‘BBC 6 o’clock News’, and ‘Newsround’ to

suit each of the programmes target audience. For example, the format

of the two programmes is similar, in the respect that they are modern,

but the ‘Newsround’ presenters wear T-shirts and jeans, in comparison

to the ‘BBC 6 o’clock News’ presenters who wear more formal attire.

The programmes differ the most, in the content area, with both

programmes focusing on different themes, to appeal to their target

audience. In reference to language ‘Newsround uses fairly simplistic,

but not too basic and mostly formal, with some appropriate colloquial

language. The ‘BBC 6 o’clock News’ is similarly formal, but at times

with more complex language, reflecting the mixed target audience.

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