There are many commercials aired on the sport networks that sometimes include sport celebrities in their ads to entice the viewer. Consumers are encouraged to embrace the characteristics of the sturdy, tough, and swift, athlete through the product. Airing their commercials on sport networks makes for an outstanding target market for a merchandiser. This commercial which was viewed on the Total Access NFL Network centered on the upcoming Thursday Night game: “Thursday Night Football-A Charlotte Showdown.” The Philadelphia Eagles play the Carolina Panthers at the Bank of America Stadium, in Charlotte, North Carolina. The commercial featured Cam Newton of the Carolina Panthers, Carson Wentz of the Philadelphia Eagles, and other players from both teams engaged in a previous football game. By the network showing segments of the two teams playing each …show more content…
The commercial takes place at a Dairy Queen restaurant with a father and son having the DQ Honey BBQ Glazed Chicken Strip. Father states he used to love going to sports bars for Honey BBQ Chicken. I feel that the commercial is attempting to appeal to the football fan because BB Chicken is one of the favorite foods eaten while watching the game or tailgating. Although the company is using the commercial to invite everyone to purchase their product, I believe they are particularly targeting the sports fan by showing it on the sports network. After all their slogan is, “DQ Fan Food not fast food.” The Copper Fit Energy Socks Commercial was broadcasted on ESPN NBA Rookies: The Introduction. The commercial shows several people being active exercising, dancing, walking, running, and someone appearing to be a professional baseball player. By wearing the socks their legs and feet are energized and revitalized. This company markets active wear and they are targeting athletes and people that lead active lives and others that desire to do
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Under Armor hired some of the best athletes today that use their shoe to train in order show the rest of the world how great they are and how everyone needs a pair. With a combined net worth of over 500 million dollars, all of the athletes in the commercial are quite credible. The main reason for choosing such extraordinary athletes makes perfect sense because they have had so much success in the past. When people see this commercial, they could relate to it because every Sunday they watch that person score touchdowns for their favorite teams. Once people can relate to a commercial, they will become more interested in the product resulting in a great chance of purchasing it. Also, the tone and vibe that Ray Lewis gives off is quite amazing. He is staring directly into your eyes when watching the commercial, and definite “connects” with the viewer to a deep level. It is almost like you feel the presence of a top athlete giving you advice right to your face.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
This year's Superbowl commercial that I thought was good would have to be the Hyundai car commercial. I thought it was good because it was funny and entertaining. In the ad it was Kevin Hart playing a dad to a daughter. Kevin's daughter was going on a date so her boyfriend or friend came and picked her up and Kevin said to take his car. His daughter and her date went out to the movies, fair, then to like a rest stop.
Lefton, Terry (2009, Jan 19). NFL close to adding P&G to sponsor list. Retrieved July 15, 2009, from
Athletes are offered endorsements to act as a representative for a company to help promote sales. They often are seen in commercials promoting athletic apparel, shoes, sports drinks, food, and other products. Marketing companies know that by associating a product with an athlete it can drastically increase sales.
In Jessica Statsky’s article, “Children Need to Play, Not Compete’’ points out how competitive sports are not fit for children from ages 8-12,due to the fact that it could trigger both their physical and mental health. First,Statsky elaborates on the idea of children faking an injury due to the fear of getting hurt.She cites a mother of an eight-year-old Peewee Football player,who says “The kids get so scared. They get hit once and they don’t want anything to do with football anymore. They’ll sit on the bench and pretend their leg hurts…” (qtd in Tosches). Some children are driven to even more desperate measures. For example, in one Peewee Football game, a reporter watched the following scene as a player took himself out of the game:“Coach,
First, the commercial starts off with Kevin Durant pushing the ball down court in what appears to be the closing seconds of the game. Durant is being closely guarded by the Miami Heat’s Mario Chalmers, but he quickly gets passed him. Then Rashard Lewis attempts to guard him, but Durant gets past him with ease. Finally, Durant makes his way to the basket, but Dwayne Wade sees him trying to get the game winning shot and makes the last defensive effort of the game by meeting Durant at the rim. So both of them jump (with Wade trying to block Durant's attempt, and Durant trying to dunk the ball) and the end result is Wade blocking Durant's game winning dunk attempt, causing Durant to awake from a terrible nightmare. The commercial then transitions into Durant getting some early morning running in, the he goes to the weight room and does some weight training exercises, and finally his workout with going to the gym and getting ...
“you’re not supposed to be here” the first thing you here as the video opens up, “you’re not supposed to be here” that sentence easily gets manifested in your head. If someone says it enough times the person going after their dreams will start to believe this is true in this case, it was LeBron James. This is a form of ethos; it is your character and what you are supposed to believe whether it’s because everyone else says it or not. LeBron James for example and the other kids in the commercial could become
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
This commercial makes you take a second to consider all the things you have put on the back burner so to speak due to excuses. Excuses can become a vicious cycle and if we are always finding excuses, we will continually discover excuses to not accomplish things. At the end of the commercial we are thrown off when viewing this athlete in a wheelchair, it makes you realize not to take
In dealing with New Balance’s weakness in the area of marketing it would be beneficial for the company to find a celebrity to endorse their product line. New Balance has always been against celebrity endorsements which emphasize fashion trends and sway potential customers more by popular personalities than by performance and function. This has severely limited the company’s ability to reach the same kind of global awareness as its competitors. New Balance should find a serious, yet well known athlete who holds to the same kind of ideals as the company, to endorse their brand. This will create the type of brand recognition that they need in order to stay competitive.