Apple Vs Coca Cola Essay

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he top three brands in the world today according to www.interbrand.com are:
1 Apple
2 Google
3 Coca Cola
When we look at these three brands there brand strength is very high as the have all created a strong brand that is well known around the world today
Firstly Apple is number one of the best global brand according to interbrand. So what makes Apple so different that it has the number one spot compared to Google and Coca Cola? Even though Apple have many different products their core or most famous one is the iPhone that they keep creating a new one every year. It minimizes the decision making process for the consumer by making things simple of all the phones being similar with minor differences (www.techland.time.com). With Apple their product …show more content…

Apple have many target markets and Apple can move with technology and keep creating more products to stay this successful business that it has come to be. Apple stay ahead of their …show more content…

It was created in 1886 and over 100 years later has become this successful global brand today that everyone knows about. There are many different factors that can help a company build a successful brand. Like all companies Coca Cola built a quality and core product and found their target market which is the famous Coke for everyone, the Diet Coke for the ladies, then not for the company to be seen as sexist they brought out the Coke Zero for the men. The positioning of a brand is very vital as it can help establish a clear different advantage in the minds of the consumers. This does happen as Coca Cola try to keep the same core product which is Coke but adapting it to offer the needs of all consumers. They do this as I said above of the different products adapted to all the target markets. Coca Cola also uses strategic positioning to keep the same image all around the world which is successful as it as seen as part of people’s lives today. (www.softdrinkcolawar.blogspot.ie). Also from the success of the brand today Coca Colas global marketing helped them a lot. Having a well-blended communications in the company which is having promotional activities needed to create clear positions but keeping the target market in mind (Class Notes 2016). To communicate with their consumers Coca Cola have made some very successful advertisements one of their biggest ones to date was “Share a Coke” campaign. Coca Cola decided to

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