Coca-Col America's Most Admired Companies

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For the first time in ten years Coca-Cola did not fall into the top ten spots of fortune’s yearly “America’s Most Admired Companies” the company who had leadership problems and also not performing very well in our economy at the time. It did not look good for a company that was used to being on top of the charts. The year 2000 was seen to be a tough and different experience for coke, but some would say it was expected with Coca-Cola doing business unethically and having discrimination allegations. The reasons for channel stuffing was Coke had gained their Global brand recognition by being a brand that was present in so many different countries. That is how Coke was keeping their profits so huge by expanding operations and when all these things started happening to Coke is the year 2000 maybe their operation stopped expanding or slowed dramatically in other countries. Coke started shipping more products to them hoping they would sell more than they were already selling and help Coca-Cola meet goals within the company short term. This leads to distributors returning cases of Coca-Cola products they did not sell or went out of date. This in turn leads to costing Coke money in the long term due to man hours caused by …show more content…

This was known to be the largest racial discrimination case that settled. They settled at $156 million; “The settlement also mandates that the company make sweeping changes, costing an additional $36 million, and grants broad monitoring powers to a panel of outsiders -- an unusual concession in employment discrimination cases” (Winter,

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