Analysis Of The Coca Cola Company

The Coca-Cola company is world wide beverage company. It has an annual revenue of over $45 billion dollars. It is one of the world’s most recognizable brands. The company is the number one nonalcoholic beverage company. Coca-Cola owns, operates and markets more than 500 beverage brands, that range from sparkling water to juice, to of course, soda. These products are sold in more than 200 countries.
Coca-Cola was founded by an Atlanta pharmacist, John Pemberton in 1886. After fighting in the Civil War, the pharmacist wanted to invent something that would bring him commercial success (Coca-Cola Company). He invented several drugs, but never had any success with them. He decided to enter the beverage industry. During this period, it was popular

The brand is known across the world. Not only can the drink be found across the world, but branded items as well. A strong, consistent brand presence has helped lead to a strong brand perception for the beverage company. When it comes to corporation reputation, companies are scored on 6 categories. They are social responsibility, emotional appeal, products, and services. Apple, a top technology company, scores high in 4 categories. Most companies do well in 3 categories, Coca-Cola has a high score in all 6 categories. The company’s reputation is unmatched (Duprey). Brand identity really allows the company to flourish, and stay a strong reputable brand. The brand personality is a mix of young and fresh, while still remembering nostalgic aspects from the brand. The company appeals to emotions. They draw up feelings of nostalgia. The brand has a way of being classic and hip at the same time. They present this personality in their choice of advertisements and product. Everyone can recall what a classic Coke bottle looks like. The glass has a hint of green with sharp curves. It is all branding and brand personality.
Environmental

Coca-Cola saw their sales falling in Australia. They needed a way to grab the attention of young consumers in Australia. The company needed a way to capture headlines and regain sales. That is how the “Share a Coke” campaign started. They were able to capture the power of a first name. The company switched out part of their signature branding for 150 of the most popular name in Australia. The campaign worked. Australia has a population of around 23 million people. The summer of the campaign Coca-Cola sold over 250 million bottles and cans during their campaign. The campaign was so successful it was recreated in over 70 countries