The Success of Coca Cola Through Advertising

The Success of Coca Cola Through Advertising

The most loved and successful soft drink no doubt is coke. It remains

well known throughout the world. Coca Cola has appealed to many

different cultures as well as appealing to a wide range of ages as a

result of the company's careful planning in their advertising of the

product. This is due to the fact that no matter what the people in the

advertisement are doing, the advert portrays them enjoying themselves.

Talking on the phone or jus sitting down by the window reading a book

are things that young people regard as being boring or some how 'un

cool' but in the adverts these everyday activities are shown with the

addition of the drink. This consequently illustrates to the audience

that the drink automatically transforms the boring and dull to being

really enjoyable. This message that is conveyed through Coco Cola's

advertisements implies that no matter what personality or what ever

kind of lifestyle someone has drinking cola boosts their confidence as

well as allowing them to get pleasure from every day activities that

are considered as being dull and dreary.

By looking closely in detail at the different styles and forms of

adverts used by Coca Cola to promote their product such as magazines,

televisions and radio I will analyse to see how big a part the

advertisement actually plays in the company's success and what it is

that the adverts contain that makes such an unhealthy drink so

popular.

Although Coca Cola is promoted through three different styles of

advertising they however contain many similarities between them. All

the adverts are targeted/ aimed at the younger generation....

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... is sung gas an

American accent which attracts, appeals to people more as it is a

change from their own accents.

Overall in conclusion I feel that Coca Cola's success throughout the

world is mainly due to it's advertising campaign as it is the

advertises that portray that by buying Coca Cola it will not only get

rid of your thirst but will be giving you the confidence, energy, and

a perfect lifestyle you want. It also implies that not only will you

be buying Coke but you will be buying the 'American Dream'.

Advertisement is one of the main reasons that Coco Cola has been so

successful as the adverts allow people to identify the product easily.

The advert helps attract consumer attention as they are bright,

relaxing and most important of all they all show Coco Cola's logo so

people are able to recognise it easily.