Howdy everyone! Hope you all are doing well and are in pink of health! I wish everyone is fit as a fiddle, and doing well to make your business entity work smooth. Several researches has confirmed that many businesses ends up spending more hard-earned bucks in getting new customers than the maintaining relationship with the old one. From a business’s perspective, it is always recommended to retain old customers than acquiring new ones, because your existing customers can help you with “word-of-mouth” advertising. If they are satisfied with you, they’ll bring in 10 more customers for you.
Customer retention is never as easy as it sounds. Indeed, customer retention has turned as very challenging in today’s competitive fitness and health industry.
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The key value of a club membership lies in its solidarity, sociability and group experiences. The programs should be effective enough to offer all these things without fail. And if the club fails to offer all this, then there is no mean of its existence. So, being a franchise holder, it’s very essential for you to understand what customers are expecting and fulfill their expectations as much as possible. Your responsibility is to make them understand that being a club member is not all about working out in a gym daily, rather it is much more than that. If done properly, it is a cherishing experience. Through this, members can socialize with the people of the same thinking and stature. You should offer them something that can make them understand how important it is to be a club member. Joining a club is not only about working out, but it’s an enjoyable experience that can make your day fine and healthy. It is crucial that people should enjoy exercising to have a fun experience, or else it will turn to be a burdensome job. Being a franchise, you should motivate members and other people to get socialized and interact with the like-minded people.
If customers enjoy workout sessions and get socialized by making friends they will come back again to enjoy. The minds of humans are designed in such a way that they want to be socialized, connected with the world and ongoing things around them. As a member of the program, you should make sure to have better retention. Here are some of the helpful guidelines to boost customer retention rate during your
A major threat to the business is the fact that UW-‐Oshkosh students already pay for a gym membership that is included in their tuition. It is important that we do everything possible to promote Planet Fitness and draw this group in. We will minimize this threat by offering student discounts and gearing our promotions towards the younger demographic.
1. Bring ‘em back alive. Ask customers what they want and give it to them again and again. Do not try and guess what the customers want, just ask them. They are more than willing to tell you. You should make it easy for the customer to tell you what they want by giving them a short questionnaire. Most importantly, you do not want to pester the customer; if you bother the customer, they are not going to be happy.
High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be
The founder of Crossfit, Greg Glassman, has made “possibly one of biggest fitness trends in the world” (Wang, 2016). As it has been introduced to over “120 countries,” it has given other fitness centers such as the Rock Island Fitness and Activity Center a run for their money (Wang, 2016). I, myself, was involved in the Crossfit community and very easily became hooked to the workouts, meal plans, and the overall mindset of program. When becoming a member at a Crossfit gym, individuals gain all of the benefits and more that you would if you were to belong to a gym such as the RIFAC. Crossfit is such a popular trend in today’s world because the workouts are already designed and a meal plan is provided. In a sense, this Crossfit membership allows individuals to do little to no work. This corporation has caused many Americans, including myself, to switch from the normal gym setting and jump on the current Crossfit trend. As Glassman had previously stated, Crossfit has "broken the back of the fitness industry" (Wang, 2016). When I started doing Crossfit, I kept my membership at the Rock Island Fitness and Activity Center, but to no surprise only attended the Quad City Crossfit Motown. If this community of Crossfitters continues to grow as rapidly as it has over the recent years, it could continue to become a huge threat to facilities like the Rock Island Fitness and Activity Center. If enough people were to switch their memberships to fitness centers like the RIFAC, YMCA, and Planet Fitness to local Crossfit communities the amount of money these fitness centers would lose could put them out of business. Due to everyone’s interest in Crossfit, they would not be making enough money to keep their facility safe, up to date, and appealing for all of their amenities. The Rock Island Fitness and Activity Center would not be able to treat all their risks because of the loss in business and lack of money. As I
This club is not only fun, but it's like going to a meeting with some of
The purpose of this research paper is to understand and analyze the model differences between two of the leading franchise fitness companies, Snap Fitness and Planet Fitness. During the past decade, there has been noteworthy market segmentation in the fitness industry as it relates to gym facilities. Specifically, a number of companies have entered the marketplace offering similar amenities in a smaller facility as compared to traditional “big box” gyms throughout the United States. The names range from 24-Hour Fitness, Snap Fitness, Simply Fit, Planet Fitness and many more. “Deciding to purchase and operate a franchise, means a major life style change for most people. In addition, the capital investment required for a franchise
Step one to take an assessment of your situation is an extremely important step that is often disregarded. Organizations often look at the challenges they face but they don’t necessary identify membership opportunities. While working for AmeriCorps I was a part of the team that worked with state commissions to help their state nonprofit programs run well. This position also required that I participate in the yearly grant review process. Basically we would read through all the applications and pick chose the “best of the best” based on things such as the needs in the state, if they were focusing on a presidential initiative, how they have done in the past and what they plan to do. This process only weeds out a few and than we look at their potential for success. This always goes to recruitment and retention. If you can’t recruit and retain your program will have little to no success. For those who were unsuccessful during the grant review, were encouraged to work with their programs at the beginning of the year to identify their shortfalls and later this assessment process became mandatory. An important point that Levin made was that an organization needs a historical perspective, meaning it is helpful to be aware of their successes and failures and to learn from them (364).
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
As the media bombard the American public with unrealistic images, a new obsession with fitness has hit the markets. With more and more people aiming to lose weight, the fitness industry has been pressured to accommodate the high demands for efficient and entertaining workouts. This greater variety of work-outs hitting the market is a result of the diverse types of people who are trying to get in shape. Health clubs are no longer only for those 20-30 year olds who are in competitive training or those who need to be fit as a job requirement. Instead, these facilities are now packed with people of...
For hundreds of years it has been recognized that not all learning takes place in the classroom. Students mental and social development also occurs outside the classroom in athletics, music, and clubs. No matter what club the student is involved in, he/she fosters organizational, interpersonal, communication, planning, critical thinking, financing, and evaluation skills. A club gives students the opportunity to combine components of their mental and social development into personal action. These students have opportunities to test their skills and talents in different situations. Students will always work together to set goals, develop action plans for achieving those goals and implement those plans. Doing so, students could develop and maintain working relationships and friendships. The soul of a club is the students, but it also consists of many things that happen behind the scenes.
One area to be addressed by HR in order to achieve this is there need to be a HR strategy to build and retain an engaged and committed workforce. Employees would have to exhibit great skills and behaviors in how they treat customers. Firstly they will have to formulate
Assign special key account managers for large customers. Introduce discounting policy and customer loyalty programs.
Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.
we would be tempted to believe that is a simple, linear relation between satisfaction and loyalty. According the research of (Jones & Sasser Jr., 1995) , relation satisfaction and loyalty is different according to time and circumstances. Unless they are totally satisfied, there is always a chance you will see your customers be lured away (Jones & Sasser Jr., 1995).