Southwest Airlines Failure

Introduction Southwest Airlines or Air Southwest Co. was incorporated in 1967 ("1966 to 1971", 2018). However; it was not until 1971 until Southwest was able to take their first flight (Dess, McNamara, & Eisner, 2016, P.C7). Nonetheless Southwest Airlines(SWA) received a win to be able to fly, SWA had other things to worry about, a regulation that penalized SWA for operating out of Dallas Love Field. After much lobbying at the House of Representatives, SWA had another win in 1979, stating that they were allowed to operate out of Dallas Love Field. (Dess, McNamara, & Eisner, 2016, P.C7). If it was not as a result of dedication from their employees as well as the leadership skills that was instilled in all employees, SWA would not be where the

Through, employee dedication and productivity, Southwest Airlines is able to construct a successful company. Without generous dedicated employees, it can become difficult to implement the strategic plan that Southwest Airlines abide by. "The employees were caught up in fighting for the "SWA cause" that created "the warrior mentality", the very fight to survive" (Dess, McNamara, & Eisner, 2016, P.C7-C8). Moreover, dedication begins at the top level, then works down to the employees, "… Kelleher had won the hearts of his employees during his tenure" (Dess, McNamara, & Eisner, 2016, P.C8). Together with dedication of employees and corporate officers, SWA has expanded to more states and cities, as well as fleets. Southwest Airlines productivity is another intellectual asset that has played a key role in the success the airline. "Southwest Airlines has ascended to the top tier among U.S. carriers, capturing 11.7 percent of all domestic passengers, ranking third (behind American and United) in 2005" (…). Southwest Airlines did not become who they are today overnight. It took years of fighting for themselves and making an impact in the airline community. Customers are now loyal Continue to

By using the leadership skill set forth from the CEO and other corporate officers, Crew members can lead customer's in the right direction. Southwest Airlines has implemented a strategic plan, but it does not stop there. The environment, customer demand and even employee demand are evolving. Southwest Airlines should continue to seek out opportunities that positively impact the culture that SWA has set serveral years ago. "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company Spirit" (Dess, McNamara, & Eisner, 2016, P.C8). By abiding by the mission statement of Southwest Airlines can continue grow into more cities, states and expand even more into international flights. Unless the employees have dedication, the customers are loyal, and the reputation upholds the mission, Southwest Airlines has no room to grow. Conclusion Southwest Airlines did not become successful overnight. In the beginning, it was a complaint that led former CEO Herb Kelleher to come up with the idea of having an airline company. There were copious hours working to fight legal battles and even when they won those battles, Southwest Airlines had another fight to be able to operate out of Love Field. Numerous tribulations that has lead up to the success of Southwest Airlines, it