"Customers for Life"
Carl Sewell’s book “Customers for Life” is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from the bottom and manipulated his automobile business into a 250,000,000-dollar business. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business. The entire book revolves around these 10 commandments to customer service:
The Ten Commandments of Customer Service
1. Bring ‘em back alive. Ask customers what they want and give it to them again and again. Do not try and guess what the customers want, just ask them. They are more than willing to tell you. You should make it easy for the customer to tell you what they want by giving them a short questionnaire. Most importantly, you do not want to pester the customer; if you bother the customer, they are not going to be happy.
2 Systems, not smiles. Saying please and thank you does not ensure you’ll do the job right the first time, every time. Only systems guarantee that. There are two major components of a system. The first being to do the job right the first time and the second one is having a plan in place to deal with things when they go wrong. Bei...
Robertson Davies’ colourful novel “Fifth Business” outlines and describes the development of a lost and emotionally void man, Dunstan Ramsay. This is a man who carries the weight of Paul Dempsters premature birth on his shoulders his entire life. It portrays his quest for self knowledge, happiness, and ultimately fulfilling his role as ‘Fifth Business.’ This would not have accomplished without Liesl, an extremely graceful and intelligent woman imprisoned inside a deformed and gargantuan body. Liesl plays a vital role in Dunstan’s development and psychological rebirth, as she helps him rediscover his body, his emotions, and himself.
family and force's Paul to leave the town and create a new image for himself.
Feed by M.T. Anderson is an ADULT sci-fi novel about a world in the future where a new technology, called the Feed, is implanted into your brain. Feed was a boring and uninteresting book that should not be added to the already rigorous English curriculum for 9th grade students. The curriculum consists of other novels such as Romeo and Juliet by William Shakespeare and To Kill a Mockingbird by Harper Lee. I write to parents, teachers, and school administrators because they have the ability to make the right choice for our students. I believe that the book Feed shouldn’t be adopted into the English curriculum for freshman students because it sets a bad example for students, it teaches very little to children, and it is not practical for 9th graders.
The greatest insight I found from the book surrounds the customers’ both direct and indirect influence on a company’s success. Obviously, for a company to be successful and last for generations there must be customers to buy the company’s products or service. However, I did not realize that the faster things move through a business to a customer, the better off the business is. By paying for a product, customers free up working capital, which equals a higher return for the outputting company. This book would be a great addition to anyone’s library, but especially those who have just begun working in the corporate world.
Focus on the needs of the customer and put the needs of the employee second, follow by the need of the leader as the last so to develop and grow the relationship of the customers while strengthening the
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
In the essay “Everything Now” Signs of Life in the USA: Readings on Popular Culture for Writers, author Steve McKevitt blames our unhappiness on having everything we need and want, given to us now. While his writing is compelling, he changes his main point as his conclusion doesn’t match his introduction. He uses “want versus need” (145) as a main point, but doesn’t agree what needs or wants are, and uses a psychological theory that is criticized for being simplistic and incomplete. McKevitt’s use of humor later in the essay doesn’t fit with the subject of the article and comes across almost satirical. Ultimately, this essay is ineffective because the author’s main point is inconsistent and poorly conveyed.
Ever since the creation of the golden arches, America has been suffering with one single problem, obesity. Obesity in America is getting worse, for nearly two-thirds of adult Americans are overweight. This obesity epidemic has become a normal since no one practices any type of active lifestyle. Of course this is a major problem and many wish it wasn 't in existence, but then we start to ask a major question. Who do we blame? There are two articles that discuss numerous sides of this question in their own unique way. “What You Eat is Your Business” by Radley Balko is better than “Don 't Blame the Eater” by David Zinczenko due to its position in argument, opposition, and it’s reoccurrence in evidence.
Anorexia nervosa and Bulimia nervosa are described as psychological eating disorders (Keel and Levitt, 1). They are both characterized by an over evaluation of weight. Despite being primarily eating disorders, the manifestations of bulimia and anorexia are different. They both present a very conspicuous example of dangerous psychological disorders, as according to the South Carolina Department of Health, “Eating disorders have the highest mortality rate of any mental illness” (Eating Order Statistics, 1). While Bulimia and anorexia both psychological disorders primarily prevalent in women, anorexia tend to have different diagnostic complexities, symptoms and physiological effects as compared to bulimia.
Of the three eating disorders, anorexia gets the most attention and has the highest mortality rate of six percent out of any mental illness. According to the International Journal of Eating Disorders, half of the deaths caused by anorexia are suicide. Anorexia is when an individual feels that his or her body is distorted. Anorexia is also when an individual starves himself or herself because of the fear of being overweight (Elkins 44). If an individual suffers from anorexia they will loose anywhere from fifteen to sixty percent of their body weight by starving his or herself. Some of the symptoms of anorexia are heart problems, anemia, and fertility problems (“Eating Disorders”). Another horrible eating disorder is bulimia, which is when a person over eats, feels guilty, and then purges, take...
What should our goals be in life? Bill Strickland makes the point that no matter who you are you can do anything you put your mind too. In his book “Making the impossible possible” he explains his own struggle and how he made it through life to be able to help others. He explains his young childhood. He talks about how he had to live through riots and the racism. He talks about how he wanted to help people make their lives better. He explains his struggles with trying to maintain these buildings and how he made great connections. He tells about his love for pottery and his want to help others. His book was truly an inspiration and turned out to be more than I took his book for in the first few pages. His book made me think about my life and how I can relate to him.
Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.
Wasserman, Michael. 15 Techniques When Dealing With Customers. My Success Company. 25 January 2005. .
Every “true” entrepreneur knows that there will be never enough time or money to make things right when starting a new business. So it’s vital to focus on the most important thing, which is the customer. To understand the importance of knowing customers, imagine an entrepreneur with a flawless and innovative product but doesn’t have enough customers to sustain the business and the opposite is true. For entrepreneurs to be customer-focused they need to understand customers needs rather than focusing on great products or wonderful services. This is what I did on my final project; the idea behind my business is to offer customers who live in a very hot area of the world cold treats but in a different and new way. This point is should be clarified in the “customers” slide in the pitch to show that the owner knows who are the customers and the show why they might be interested in the product or the service the owner is planning to
Customer Service means knowing the people who purchase from you and why they do as . Regularly evaluate their needs. Is another season coming up where they have to reorder products or schedule service? Or, then again is it an opportunity to take a gander at making a move for their customers? Remind them. In what manner can your business be an accomplice or partner in helping your customer address issues? Answer that inquiry, and you'll end up noticeably basic.