Clorox Strengths And Weaknesses

Clorox is considered the most powerful brand due to the brand’s long relationship with bleach, since 1913 where $100 were set aside to set up America’s first commercial-scale liquid bleach factory. The notion of marketing that using bleach means clean. For a long time, The Clorox Co. used sponsorships as a platform to connect with consumers and driving sales. This company is now taking marketing strategy to another level. Clorox followed The Coca-Cola Co. by creating an in-house entertaining marketing team. The game plan to surpass the competition is to build on past success by using more powerful and integrated campaigns. An example of their new strategy was with the partnership with Univision and the H20 Music Festival in Dallas and Los Angeles. Univision took a multicultural approach, including Mexican bands, Snoop Dogg, and John Legend.

has the leading position in the market with more than 60 brands. This company thrives on strong customer relationship ensures the brand loyalty of customers. A strong community presence by participating in community welfare programs such as helping kids with their power of a brighter future program, helping people to fight with seasonal flu and providing help for American Red cross programs. Some of their weaknesses entails high dependency on the US market and 45% of revenue is from top 5 customers of the company. Some opportunities that could help explore new markets such as production of more personal care products and enhancing its business in Latin America. As for the threats, the introduction of more private brands in market of cleaning products. Being in competition with competitors like Unilever and Colgate. Clorox must face intense allegation from feminist organizations for their promotional slogans. Their slogans interpreting laundry as a job for women only initiates reactions from the largest part of the community effecting sales of