Case Study: Razorfish and Cloud Computing

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System performance is one of the most important metrics to measure system efficiency. Organizations that need high-performance computing such as scientific ones can use cloud computing to perform their tasks faster. In the cloud there are many machines works together in parallel to provide high processing speed. Now, most of organizations use only 15 percent of their machines capacity. Moreover, cloud computing provides services for data-intensive applications such as data mining. Salesforce.com which provides cloud CRM applications says that the performance is faster five times comparing to traditional cline-server infrastructure. Case Study Razorfish is a digital advertizing and marketing firm. They collect and analyze customer data from their behavior on the web. They use algorithms on this data (Gigabytes to Terabytes) to segment the customers. It’s very important to get the result without any delays or they will lose their customers. So they implemented their solution using cloud computing. They chose Amazon EC2 which cloud computing service that allows users or organizati...

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