E-Business Suite Oracle E-Business Suite is a bundling of several oracle based applications released in February of 2007. The goal is to integrate the global business applications involved with doing online business. And as a result, enables organizations to reduce costs, make better decisions, and increase performance. This is made possible by Oracle’s core relational database management system. No matter if the organization is large, small or medium size, it will be able to help customers manage complexities and solve business related issues. Some of the benefits of Oracle’s E-Business Suite include: lower total cost of ownership compared to IBM POWER7+ by 4 times, easily supporting up to 2,000 concurrent users for higher workloads or further …show more content…
“Oracle really differentiated themselves with the platform choice because they really brought different elements to the table whether it was oracle consulting with their expertise on platform or whether it was the application experts.” What really pulled Oracle to Office Depot were the power, engineering design and the customizability of their database to run on different platforms. Office Depot was able to achieve 15-20% improvement in performance of the application. “It was a much more simplified architecture with a lot less complexities.” Some products lines that are categorized under E-Business suites are: CRM Management, Service Management, Project Portfolio Management, and Advanced Procurement. …show more content…
Another goal is to act like an automated sales force, tracking the customer’s account history for repeated sales then come up with suggestions. Lastly, the heavy use of technology will keep the customer up to date on things such as inventory and tracking information. Technology will also manage growth and demand, especially with seasonal products, like Christmas. By doing so, firms are able to get a transparent forecast of projected sales for certain items. Oracle E-Business suite’s Customer Relational Management application provides a single global basis of information to ensure all sales channels are aimed towards corporate objectives. This means increased communications between vendors and customers to promote sales. It will give firms the necessary information to drive sales, and marketing while maintaining customer service. The standard-based architecture improves quality of the data and allows different divisions to draw from the same source of data. Service
Technological developments and improvements have allowed for businesses to communicate information faster and better by the use of email, live chats, and video teleconferencing. These enhancements allow for a faster flow of information in which a business can easily distribute and receive responses in real-time from its customers. It helps employees to function more efficiently by using software programs such as word processing, spreadsheet tools, statistical analysis software and computer aided design programs. With the growth of the internet and social media, businesses expose its products to a larger customer base. Others advances such as inventory management software are able to track and fill orders, and replace stock when the volume fails a pre-determined quantity at much faster rates. Digital storage of documents and information on servers and multi-media storage
In the past number of years data has grown exponentially. This growth in data has created problems that and a race to better monitor, monetize, and organize it. Oracle is in the forefront of helping companies from different industries better handle this growing concern with data. Oracle provides analytical platforms and an architectural platform to provide solutions to companies. Furthermore, Oracle has provided software such as Oracle Business Intelligence Suite and Oracle Exalytics that have been instrumental in organizing and analyzing the phenomenon known as Big Data.
RBC Financial Group uses a customer relationship management (CRM) strategy that provides a variety of services for a variety of clients. The strategy allows for individual customers to trust RBC and develop a personal relationship with each and every client. One major factor that allows CRM to operate effectively is the use of technologies and analytics to help classify each client’s financial situation. These customer profitability-based techniques allowed RBC to categorize their clients into A, B, and C groups so that the sales teams could optimize their efforts in catering to these different clients. This strategy holds the following strengths: optimizing sales efforts to different customers, easily accessible electronic sales leads, centralized and standardized financial decisions, and building personalized and sustainable customer relationships. There are a few weaknesses to the system though including the complexity in predicting future positions of companies despite the use of analytics as well as the complexity in creating consistency when using these
In 1977, Larry Ellison, Bob Miner, and Ed Oates founded System Development Laboratories. After being inspired by a research paper written in 1970 by an IBM researcher titled “A Relational Model of Data for Large Shared Data Banks” they decided to build a new type of database called a relational database system. The original project on the relational database system was for the government (Central Intelligence Agency) and was dubbed ‘Oracle.’ They thought this would be appropriate because the meaning of Oracle is source of wisdom.
The Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood City, California, United States. Oracle specializes in developing and selling computer hardware systems and enterprise software products – particularly its own brands of database management systems. As of 2011, the company is the second only to Microsoft in terms of revenue. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software and supply chain management (SCM) software. Oracle sells a large suite of business applications. The Oracle E-Business Suite contains software to perform lots of enterprise functions connected to, for instance, financials, manufacturing, customer relationship management (CRM), enterprise resource planning (ERP) and human resources. The Oracle Retail Suite covers the retail-industry vertical, supplying merchandise management, price management, invoice matching, allocations, store operations management, warehouse management, demand forecasting, merchandise financial planning and assortment planning. Users have access to these facilities through a web browser interface, over the Internet, or through their corporate intranet.
Since then, three Oracle programs have been initiated, and the application suite has been organized into five key processes, including one that assists in paint recipes and manufacturing processes spread seemlessly around the world. The Oracle applications allowed for globally centralized data that promotes efficiency and compliance, stimulates growth, and strengthens the bottom line.
In 2010, Oracle acquired Sun Microsystems and made marking the company’s entry into the hardware market. This deal entailed that Oracle would pay $7.4 billion (Montalbano, 2009). In return, this would enable Oracle to deliver complete and “integrated computer systems – from database to disk – that would be optimized for easier management, enhanced security, improved reliability and high performance while at the same time reducing the total cost of ownership” (Montalbano, 2009). Prior to this event, the company has never had a server ...
The last decade can be marked as a period of significant changes in the business world. Being accustomed to utilize computers as a powerful tool with its office applications such as Microsoft Word and Excel. In the 1990s office workers first faced the opportunity to share information using the Internet (McNurlin, 2009). However, the situation became even more different with the transition to the third millennium. With a further development of information technologies, the majority of big enterprises had to reconstitute their business processes and to make the transition to the Internet economy. Enterprise resource planning (ERP), supply-chain management (SCM), customer relationship management (CRM) software and the variety of other information systems became essential components of the new economy. It can be expected, that all these complex solutions were designed to bring great benefits for different sides of the corporate activity, in particular, decisions made by top-managers are expected to become nearer to the ideal, customer service is to be improved and collaboration more prolific. Nevertheless, to ensure the desired results it should be taken into account that the key concept of these reorganizations is an information or a data, dealing with which can be a serious issue, and wide utilizing of the data warehouses in contemporary organizations confirms this fact.
Some faculties and departments are already using Oracle applications in their day-to-day operations. As time goes by, more and more information users will be working with an application based on Oracle database technology. If you get the opportunity to be a member of an application development team, you will become familiar with the workings of Oracle and relational databases. Other users may have to learn about this popular database management system through their own experience. This article is for our readers who, as of yet, have no access to Oracle databases but have a yearning for learning what they're all about.
Oracle’s effect on society has been most positive. They have developed numerous amounts of software and technology and have been positive for businesses. Many businesses IT’s rely on Oracle for their transaction process and applications. In this paper, we will learn about what Oracle is, who invented it, and the importance of the invention as a whole.
And in order to know the customer, the company must collect information and store it in a database from which to conduct database marketing. A customer database is “an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for lead generation, sale of a product or service, or maintenance of customer relationships. Database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers) to contact, transact, and build customer relationships” (Kotler – Keller, 143). The institution has to notice at the same time that not all customers want a relationship with the organization. When it works, a data warehouse yields more than it costs, but the data must be in good condition, and the discovered relationships must be valid and acceptable to consumers (Kotler – Keller, p.
DBA deals with all of this by finding user needs, set the database, and test the system. DBA should enable editing any system he or she created. At the same time DBA should ensure the security of the data and guarantee data integrity and backup. Moreover, DBAs should know the database management systems (DBMS) that include the knowledge of Oracle, IBM DB2, and Microsoft SQL server (“Database Administrator,” 2010). Oracle is one of the most important platforms that DBA must know and have experience with. According to Kanaracus “The database experience we look for most of the time is Oracle”, says Tom Hart, executive vice president of the operations and technology group at Veritude. “SQL Server is more of a nice-to-have"
Collecting and analyzing actionable customer data is a round-the-clock job, and one that isn’t very merciful of errors. Therefore investing in a superior Customer Relationship Management (CRM) software is a must for any business that desire to take its customer experience to the higher level. CRM offers a number of advantages that will
The cost of the hardware and software itself is very pricey, along with the upgrades that it costs to keep it running. If a growing small business wants to change from a computer file-based system to a database system, it must be converted. This is a difficult task and time consuming, because you will have to hire a database designer, system designer and application programmers, and since a database management system should not be taken lightly, it is important to hire professionals that will do it right. After creating it, it is important to teach staff members how to use it, which will require time and more money. They will have to learn about programming, application development and database administration. It will also cost a company more money to pay people to handle the database management system. This will include a database administrator and application programmers, which are trained professionals which require a hefty
E-business is a wider concept that takes into account all the aspects of use of information technology in business. Apart from buying and selling, it also includes servicing customers, collaboration with business partners, and engages incorporation across business processes and communication within the organisation (Rowley, 2002)