Case Study Patagonia

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Patagonia was a unique company that features outdoor equipment, clothing and many more things. The company has been in business more than thirty-five years with outstanding sales. Patagonia had their focus on its customers to make a difference in the world. They were also members of several environmental organization. They were a company who was in harmony with nature and reflected the ones founded by climbers and surfers. Patagonia strongly believes employees are to be treated as human beings so they can balance work, play, and family by maintaining a highly casual atmosphere. However, Patagonia was criticize for its unorthodox business practice from the business community. But, the employees are very loyal to the company. Patagonia

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