Case Study On Consumer Behavior

In present scenario, the study of consumer behavior has become essential and quite complex.Consumer is a person who desires,needs and requires marketing components in their capacity as buyer. Therefore,consumers are the kings of markets.According to Yakup D etc al, 2011 researcher found that marketer may influence their buying behaviour but not control.Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer.Moreover,consumer behavior is the study of the processes involved when individuals or groups select,purchase,use,or dispose of products,services,ideas or experiences to satisfy needs and desires.Product define as a good, service, or idea consisting of a bundle of tangible and intangible attributes.In marketing, consumer products categorize into four types which is convenience products,shopping products,specialty products,unsought products.Shopping products means consumers often care about brand names when they’re deciding on shopping goods.In fact,they will make an effort to compare and select a product.Buyers might visit multiple retail locations or spend a considerable amount of time visiting Web sites and reading reviews about the product, such as the reviews found in Consumer Reports.Clothing products,mobile phones,

The time consumer spent mostly on comparing prices of competitive products, specifications, quality, effectiveness and efficiency.However,understanding the attitude is important as it directly influences the consumer behavior.Attitude of a consumer mainly based on internal evaluations of his or her beliefs.This research examine on consumer buying behavior of a product.Consumer buying behavior did not remain constant all the time and it will change according to their needs and desire.Economist found that consumer now have rational choice when making a decision to purchase a