Case Study Of Apple After The Death Of Steve Jobs

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Apple after the death of Steve Jobs Steve Jobs stepped down as the CEO of the company on August 24,2011. He gave Apple a series of successful products like ipod, iphone and ipad. But speculations rose as whether the company will continue to grow at the same pace when Tim Cook joined it. Some said that Apple is losing on innovation on new products or strategies while others criticized Cook on his way of working in the company. But, recent financial statements prove all of them wrong. Apple became the most profitable company in history last week. According to a report by guardian.com the tech giant made $18 billion in just three months by selling 34000 iphones from October to December. Apple now has $178 billion cash in the bank which gives …show more content…

It has boosted EPS for the company and at the same time given investors a reason to rejoice by giving them dividends. Recent trends According to Forbes.com Apple recorded US$18 billion in profit from this quarter’s sales of US$74.6 billion. A major chunk of this profit came from Apple iphone sales from international markets. It sold 74.5 million iphones and saw a 70% rise in China sales. But how sustainable this growth would be is a question that looms large in front of tech giant like Apple. Though it has tried to innovate its products according to the changing generations but how far can it keep on doing the same. We will further analyze the Smartphone industry by applying porter’s five forces. Industry Rivalry:High There are a large number of competitors present in Smartphone industry serving to lower income group to niche segment consumers. Life of a product in this industry has reduced to a large extent relying largely on R&D to match with the emerging trends. The price of a Smartphone is decreasing whereas the purchasing power of buyer is increasing. There is also huge competition between Ios, Windows, and Android at the OS …show more content…

to Apple Inc. in 2007. The company which had pc driving its growth over the years transformed into more of a Smartphone company. Mac pc was impressive in terms of hardware but it was Windows operating system which gave it a tough competition. To achieve a sustainable growth Apple should be focused more towards development of its operating system. Android is the main competitor for iOS. Android which is Linux based and partly open source, is more PC like than IOS. Android is easily customizable as compared to apple IOS. Apple should work aggressively towards working of development of more number of apps with the developers across the industry so as to increase the reach of IOS and making it a more preferable choice among its

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