Case Study Of Ezo

In the particular line of clothing that ENZO are providing to the targeted customers, there are majorly 4 main competitors in the market. NEXT, Levis, Chester Bernard and Breakout. These companies enjoy a great market share due to the fact that their products are of a high quality. Another thing that is consistent with all of them is the high price they charge. Apart from this they have maintained great customer relationships which allow them to retain their customers.

There are smaller companies that are also operating in the market today. As this is a growing industry, there is a need to keep up to date with the latest trends and fashion from around the globe, in order to provide the customers with the best possible options. This is a major flaw in the smaller companies that are operating in the Pakistan garment industry. There is not a great deal of research being carried out by them which often results in them being cut out from the industry. In order to survive and attract customers, research is a must for all the companies, and because of which we plan to do exactly that in order to gain an upper hand over our competitors. The four main competitors mentioned above all are well aware of the changing trends in the industry and hence, they are able to maintain their strong position in the market. Being well aware of the industry and the

It is a Pakistani based brand that has plans for expansion into Europe and the Middle East. It deals in luxury shirts, ties and pocket squares. They refer to their tailors as craftsmen which shows the integrity of their products. The products on offer are hand-stitched and are fitted to suit the day and age we live in. It is ENZO’s direct competitor on the basis of the line of products and the fact that their products are hand-made just like ENZO. Chester Bernard are proud of the fact that it takes their craftsmen a day on making a single shirt. This is the level of competition that ENZO