Introduction Many clothing companies encounter difficulties in terms of monitoring consumer behaviour and managing customer demand. However, these difficulties are solved by implementing a business strategy known as fast fashion. Fast fashion is “a business model that encourages new designs in stores every few weeks instead of every fashion season.”( Okonkwo, 2009 p.229). The retail fashion industry has seen a major transformation in recent years. Fast fashion companies introduce the newest collection of clothes in accordance with their research of latest fashion trends and are manufactured rapidly and efficiently to enable consumers to benefit from the latest pieces at lower prices.
Fashion design is culture and a message to us. The amazing individuals who create such inspiring pieces are fashion designers. They are what we wear in today's day in what we will wear in tomorrow's day. Fashion designers are those who set fashion trends to be worn and set what "fashion" shouldn't be worn. It's because of fashion designers that each individual now how a unique sense of style.
Lots of their new concepts have come from some of the fashion shows that just ended in New York, Paris and Milan will soon be on Zara’s racks. The sign of moving products promptly from a designer’s table to the retail sales floor has swayed the whole global retail commerce and enticed rivalry. Customers value a “new look” that can be worn for this instant and assess the goods as a monetary fortune; not something that you will keep
The transition of technology from generalised media to social media has been vitally important to those businesses within the fashion and beauty industries. (Cassidy, E. (2018)). Technology is continuously evolving, starting with when the internet was first developed and now with the introduction of Web 2.0. (Cassidy, E. (2018)). Industries such as the fashion industry has had to adjust itself to meet the needs of the new emerging world.
Or kids? In addition, it also have to do a lot with social media marketing too, which “….are entertainment, interaction, trendiness, customization, and word of mouth.”(Kim & Ko, Social Media Marketing) It’s mainly about what I as a fashion designer think of my consumer and what they’ll want from my designer collection. As it is said, “Contributors use multiple methods to analyze consumers ' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry 's means of communicating brand identity and enhancing brand loyalty.”(Choi, Fashion Branding) As any other fashion designer, I would want to study and research on my consumer’s wants and needs in the fashion world. By being able to provide them with the highest quality of my clothes from my fashion brand, I, as fashion designer, would stay loyal to my consumer by bringing them the best and luxurious fashion
People are always looking for what the ins and outs are in fashion. There is never a day that you do not put thought into your appearance. If it wasn’t for fashion buyers the stores you shop at would not have clothing to sell to people. This research paper helped on informing the readers and giving them a view on what it is that retail purchasers do, how much their pay is, and allowed it’s reader to step into the daily life of a buyer. Retail buyers take on the fashion world and satisfy the human population with style and class.
4.3 Positioning We position ourselves as a source of good quality garments and the source of latest trends in fashion. The Collaborer is positioned in the high end market to target global audience in the future. Marketing Mix Product: The Collaborer is far more than just a shopping website. The product offer of our company is truly unique; we collect different styles of clothing from various young designers in one source. We offer our customers the opportunity to explore a curated range from the coolest emerging labels and designers and ensures that whatever their fashion need that can find it somewhere on our website.
This gives it an explicit similarity with other systems that rely on continual innovation. America has gone through various style changes in its history. As ideas and inspiration change, style must do so too. Fashion has changed dramatically, from very modest lengthy dresses progressing toward the most risqué fashion ever seen in history, due to these social transformations. Clothing, and more generally, style, is an important non-verbal and possibly emotional representation of an individual's status and feeling towards society.
As the century changed, so did the fashion world. The 1900’s was a huge decade for growth in both the fashion industry and everyday fashion. Before the twentieth century, only those in the upper class could afford to be fashionable. Everybody else wore what was called “costume,” a more plain, practical, and made-at-home kind of dress (Fashion Encyclopedia). This century, though, brought with it the widespread use of magazines, which showed all of the public what was considered to be “in ... ... middle of paper ... ... From then on, there was no going back in fashion.
1. Business Model of Apparel Industry: It can be seen that the main customers the Zara brand target is the high-end customer, who are fashion conscious city dwellers, and want a quick repose to the changes in fashion and clothing industry. Zara caters to this by ensuring that they are quick in designing new fashion statements and responding try the impatient customers who are waiting anxiously for changes in fashion. This is because it is a well-known fact of customer behavior that they change quickly in their tastes and fashion sense. In addition to the above, Zara caters to this very basic competitive edge because the tastes of the customers in fashion, clothing and accessories are changing very r... ... middle of paper ... ...havior of Zara brand. The customers visit often and they find new staff to asset them on each visit.