One can literally enjoy buying coffee and participating in the Starbucks Lifestyle (Starbucks.com). Incorporating the company’s philosophies helps promote itself. Ultimately, based on all of these elements together, help us understand why we should buy, if not at least approach, coffee at Starbucks. All of these individual rhetorical strategies employed in Starbucks help us understand why we should participate by consuming. Starbucks makes one feel at home or cozy when they enter and socialize.
It is very convenient and save time for customer queue up to pay a bill. Moreover, Starbucks employee will take some few second to ask customer first name while place an order and call customers by first name during the coffee is ready to serve. From these, customers will feel respected, friendly and value deserve for what they willing to pay. Next, Starbucks are provided customer a great atmosphere and a premium coffee drinking experiences. Starbucks provide fast speed of WIFI service which suitable for customer meeting, gathering and so on.
We would also provide better customer service to retain customers so that we can address their need of quality taste, close location and studying environment. Market Needs Moving with the general trends in the US, the consumer's inclination towards gourmet coffee has increased significantly. Furthermore, these needs are divided into factors of exotic and unique, provide a good selling opportunity for coffee bars with quality taste and affordable prices. Industry Analysis
The unique decor and fantastic music give it the feel of an NYC cafe. The friendly staff also contributes to the pleasant environment. All of the capable baristas are introduced on the restaurant’s website, with short and sweet bios about them all. This creates a close-knit family, all with a love for quality coffee. This familiarity encourages loyalty to the coffee shop.
Creating and Capturing Customer Value: Starbucks Starbucks is the coffee shop I prefer, as for a long time its stores could be found fairly easily in the cities I’ve lived in and visited. They have the ability to capture and maintain customer value through not only their great menu items and service, but in the elaborate rewards program that entices people to spend more at Starbucks, suggesting food items or different beverage options through their web and mobile app interface, luring customers away from competitors. The Customer (Me!) When I crave coffee at home, I seek the rich and intense, full-bodied and elegant flavour and aroma of roasted, quality coffee beans. On the road, I look for this same experience, but made using methods and
Ch. 5 Business Level Strategy Starbucks does its best to offer a unique and memorable experience for each and every customer. As part of their responsibility to their customers, they are committed to offering coffee of the utmost quality. Starbucks believes that employees are a major part in providing an excellent customer experience so they are able to maintain a long-term relationship with consumers. Through the use of multiple business level strategies, Starbucks has been able to become a leader in their market and differentiate themselves from the competition.
With careful planning, and dedication to its products Starbucks now leads the pack, and remains #1 to coffee consumer?s nation wide. By staying in touch with the public, and their changing tastes, the Management team at Starbucks was able to capitalize on trends. Pair this with the ability to recognize possible weaknesses, and work around them, Starbucks was able to avoid failure. Now caffeine- seeking consumers no longer wonder where to go for that morning kick, but instead ponder, tall or Grande at the counter of their neighborhood Starbucks.
These include a joint venture with McDonald’s, where the restaurant giant would supply its customers with Starbucks coffee. Another is the bottled Frappuccino product that Pepsi and Starbucks have created. This has had a very positive response in the test markets and posses to be a lucrative option. Starbucks could also look at the vertical integration possibility of producing its own beans. This could prove to be very successful if they can capture a significant amount of the production they could become a price setter in the coffee commodities.
By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee. Like many other organizations, executives at Starbucks realized the importance of planning. Planning involves making sound business decisions and goals for the company, specific divisions, a store, and for individuals (Bateman-Snell, 2004, p. 108). Starbucks’ executives have defined their business with the mission statement to “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks mission statement). Executives have found various ways of increasing their market by examining alternative paths to conduct their business.
By associating their drinks with high quality standards and personal rewards, each individual is able to see Starbucks fitting into their lives in one way or another. They are also creating a culture around Starbucks. Through each of these advertisements they are showcasing the latte order of a different individual. This communicates to the customer that so many other people are already committed to Starbucks. It is showing the customer, “here is a look into the life of Starbucks user.” Erin is a go-getter who deserves a personal reward—Starbucks is her choice of indulgence.