Addressing iPhone's High Price to Regain Market Share

Losing of Market Share
One of the problems stated in the findings is the relatively high price of iPhone in some of the country. After recognizing this problem, the Top Managers of Apple Inc. should take action immediately to prevent further loss in profit and market share. The Top Managers need to discuss and come out with a plan. For instance, Top Managers of Apple Inc. is the ultimate source of authority and they can manage goals and policies for the organization to minimize the overall costs. After the process of planning, the direction of the company of reducing the cost of producing iPhone should be set as the goal. Next, the idea should be delivered to the Middle Managers of various departments clearly so that the plan can be implemented effectively and efficiently.
Next, the Middle Managers of Apple Inc. should then deliver the desired message and idea to the lower level managers and set a new goal

in the funding and also innovating aspects of other Apple products. As we can see, product improvement on iPhone is always faster, earlier and more efficient than the other Apple products such as iPad and iPod. In order to balance the organization’s focus on various products, Apple Inc. should consider organizing the departments and also work force of the organization by redeveloping an organizational structure and reallocating human resources. Firstly, Apple Inc. should assign top managers or leaders to every departments and groups. These managers are ultimately responsible for the plan and monitor the progress of the defined and planned activity, that is balancing the revenue portion. Next, the members or subordinates should be grouped into various groups or departments equally based on their respective area of expertise, specialized knowledge and also interests. According to Henri Fayol(1916), effective division of work promotes efficiency of the workforce and increases